what do we want people to know, think or feel as a result of our internal communications efforts, and why? by bruce w. marcus the answers to these questions are the foundation for any communications activity, internal or external. they … continued
the myth of “niche marketing.” by bruce w. marcus there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together to make sense for the smaller … continued
yes, you can do marketing with a spreadsheet and a checklist.
by sandi smith leyva
the accountant’s accelerator
one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there’s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.
more on small-firm growth strategies: 5 areas to improve client acquisition success | are accountants newsworthy? you bet! | when accountants don’t know they don’t know | seven hot lead generation methods for accountants | what stage of business are you in? | 8 essential ingredients for your new client welcome kit | 4 ways small firms can surpass larger firms | rebuttal: the 3 most unused marketing methods for accountants
here are six numbers we suggest you track: read more →
it’s a hollow view. by bruce w. marcus professional services marketing 3.0 some years ago, in a remarkably successful marketing move, a graphic designer specializing in logos, letterheads and the like came up with the concept of the corporate image. … continued
eight reasons why accounting firms need to work on internal communications first. by bruce w. marcus a terrific definition of chaos is when a client asks two different people in your firm the same question – and gets two different and … continued