a short discourse on random and statistical risk. by bruce w. marcus professional services marketing 3.0 risks are different in context and magnitude. a good mathematician can often statistically quantify the boundaries of risk, such as telling you that one … continued
what do we really know when we say we know? by bruce w. marcus the road to knowledge management, now well-traveled, seems to end with the science of acquiring and retrieving data. the end of that road, which was built … continued
wishful thinking? by bruce w. marcus professional services marketing 3.0 卡塔尔世界杯常规比赛时间 research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (join the … continued
at microsoft, they worry about motivation, says bruce w. marcus, author of professional services marketing 3.0. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when … continued
the 16-step plan to focus on landing one new client at a time. by bruce w. marcus professional services marketing 3.0 here’s a little secret about accounting marketing: it always comes down to selling the individual clients – one by one. more … continued