don’t even try. you’ll get flattened. by bruce w. marcus professional services marketing 3.0 assuring cpa firm survival in the coming decades starts not with a radical redesign of the traditional firm – that will come of itself – but … continued
call it “the investment hour” and go hunting for business. by bruce w. marcus professional services marketing 3.0 if the accounting firm’s management hasn’t made clear that participation by every professional in the firm is an integral part of recognition … continued
teaching cpas the six metrics of real roi. by bruce w. marcus professional services marketing 3.0 tactics are the most difficult part of an accounting marketing program because so much of what must be done depends upon the scarce, non-billable … continued
and 9 realities you can’t ignore.
by bruce w. marcus
by bruce w. marcus professional services marketing 3.0 in building a growth plan for your firm, perspective is important. objectives, clearly defined as they should be, should not be overwhelming. nor should they be adhered to slavishly. it’s often enough … continued