by bruce w. marcus professional services marketing 3.0 i’m puzzled by the accounting firm that continues to function today as it did many decades ago – in so many areas, as if the world continues to be as it was … continued
it’s always a good time to look back and identify the improvements to be made in the year ahead. here are six questions that will get you thinking – and change the way you see your cpa firm’s marketing program.
by bruce w. marcus professional services marketing 3.0 if you ask me where i live, i tell you that i live on the corner of x and y streets. it was there yesterday, it’s there today and will be there … continued
by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued
by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.