by jean caragher capstone marketing lack of time is an often-used excuse for failing to plan. however, i believe that we make time for the things that we really want to do. almost anyone can get a start on a … continued
six easy ways to follow up. by jean caragher capstone marketing building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others. when you meet someone whom you … continued
by jean caragher capstone maketing networking continues to be the most effective way for cpas to generate new business. yet, networking remains a marketing activity that many cpas consider uncomfortable and intimidating. how can you resolve the risk and reward … continued
how to get more for your buck while controlling costs. by jean caragher rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control. but you can, indeed, have … continued
however, if you show too much interest in his cards, he will kick it up a gear (lucky you) and start showing you a hole and begin to tell you what clubs he would hit on each hole according to the yardage of the hole. i always said tucker has too much time on his hands!
you know, a golf scorecard and an accounting marketing plan are very similar.