is change coming too fast for firms to handle? by bruce w. marcus professional services marketing 3.0 i’m puzzled by the accounting firm that continues to function today as it did many decades ago – in so many areas, as … continued
a law firm learns from a cpa and now teaches others.
by bruce w. marcus
professional services marketing 3.0
outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 are shepherd law group, valorem law group, exemplar law partners, seiler llp, and axiom legal.
related: click here for more about bruce w. marcus and “professional services marketing 3.0.”
they have in common a drive to remake the law and accounting firm business models to better and more economically serve clients. their focus is on putting the client, rather than the practice and the firm, at the core of their business model.
now is the time to use that knowledge for a little crm tlc.
by becky livingston
this is a great time to schedule a touch-base with your clients. but, oh, what to touch base about?
here are four customer relationship management tips for cpas to consider: read more →
accountants shun facebook and twitter. linkedin has established itself as “the premier social networking site” for tax, accounting and finance professionals, according to a new study by a veteran of the cpa profession. and well over three in four professionals … continued
think virtual networking. by lisa tierney tierney coaching & consulting establishing a presence on facebook, twitter, and linkedin is more about social marketing than sales. if you have a business, you should have a facebook page. you should be linkedin. … continued