start with linkedin, advises larry bodine. law firms are cutting back on advertising and client feedback programs, according to a new survey by the lma. instead their highest law firm marketing priorities are proposals, business development coaching and training, and client … continued
two in three firms plan to boost biz-dev efforts. what’s working in accounting marketing today? join the survey; get the answers. by rick telberg both because of the business downturn and despite it, accounting firms are largely resisting the impulse … continued
biz dev takes center stage.
is social media marketing the answer for tight budgets?
by rick telberg
there’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.
until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again. read more →
cpas rally around a few tried-and-true business-getting strategies.
by rick telberg
there are three kinds of marketing: lousy, tried and true, and new. read more →