marketing & sales
martin bissett: differentiation via superiority [video]
try this exercise to see how much you could recapture.
martin bissett: why believe in accounting marketing? [video]
martin bissett: communicating the message [video]
martin bissett: getting the accounts [video]
martin bissett: no brand [video]
martin bissett: the wrong people [video]
6 secrets to getting great testimonials
spread the word about your successes.
by michael rozbruch, cpa
the irs audit notice checklist
when marketing your services, obviously credibility is critical to your success. this includes number of years in business, number of clients served, etc.
more: 9 secrets to getting irs penalties removed | social media’s place in your marketing strategy | kpis that accounting firms don’t measure but should | 10 tips for maximizing referrals
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however, “believability” is even more important than “credibility.” the facts about your business, proprietary systems/methods, and cases resolved, years in business and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized and skepticism erased.
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martin bissett: no resource [video]
breakfast with 卡塔尔世界杯常规比赛时间 authors
dec. 6: “bracing yourself for 2019, what you need to know”
卡塔尔世界杯常规比赛时间 authors becky livingston, hitendra patil, and ed mendlowitz will be peering into the new year and beyond when they headline a panel at the the accountants club of america in new york.
martin bissett: develop business through p.r.o.g.r.e.s.s. [video]
kpis that accounting firms don’t measure but should
plus 6 to help spot warning signs.
by michael rozbruch, cpa
the irs audit notice checklist
successful solo and small firm owners know their kpis like the back of their hand. they realize that the key to generating healthy profit margins, cash flow and to thrive is to “know thy numbers.”
more: 10 tips for maximizing referrals
most business owners only need to keep track of a few key indicators – which measure the performance of their marketing and sales efforts – to ensure that their firms are prosperous, growing and on the right track.
keep reading for the most important ones:
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10 tips for maximizing referrals
it doesn’t happen by accident.
by michael rozbruch, cpa
the irs audit notice checklist
if you’re like most people, it’s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.
conversely, service has to be really bad before you starting warning people to avoid a company at all costs. the thing is, often it only takes one or two “little touches” to create exceptional service.