marketing & sales

the irs tidal wave is here

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man silhouetted against open doorway in tidal wave

what you need to know now.

by eric green

for over a year now, we’ve been saying that the irs was properly funded and warned it would unleash a tidal wave of work. we also warned you that we would be dealing with all sorts of untrained employees. the bad news, at least for clients, is that day has come.

more: s corp clients beware | four ways to handle federal tax liens | the irs is coming! get your clients into compliance | tax chat: eric green reveals the tax rep guide to tax season | what i wish clients knew about tax liens | tax: explaining the bad news about canceled debt to clients | offers in compromise aren’t for everyone
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the good news for tax pros is that with this wave of enforcement spells opportunities for representation work. what you do still have to navigate is the impact of untrained employees, who are creating their own set of challenges.
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stop waiting for business to come to you

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hand using key to unlock door

a proactive approach is where many fall short.

by martin bissett
business development on a budget

have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, the “six keys” to one thing, and the “four keys” to another?

more: are you projecting confidence? | five questions to help forecast your firm growth | do you deliver on your website’s promises? | five questions about facing challenges | be clear about your roi proposition | it’s time to prepare the next generation | who are you more committed to, your firm or your clients? | nine checkpoints before every prospect meeting | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication | four reasons people struggle with communication | why firm culture matters for partners
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it also seems that every book is a “game-changer” now, to the point where it is difficult to understand what the game is anymore, never mind how to play it.
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four strategies for building your practice

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four people eating together

are you meeting new people?

by august j. aquila
price it right: how to value accounting services

i am often asked, “what can i do to acquire new clients?” i usually reply with another question: “what are you doing now to acquire new clients?”

more: eight areas to cover for personal goals | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the usual responses are: “i have a newsletter, i attend the local rotary and chamber of commerce luncheons, and i talk with my clients.” these are good things to do, but they are not the only things you should be doing to acquire new clients. you might want to add four no-cost strategies to your action plans.
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