marketing & sales

get found online: four mobile seo tips

by

man sitting on mountain and searching for mobile signaldo this before desktop seo. yes, there’s a difference.

by becky livingston
seo for cpas: the accountant’s handbook

in late 2017, mobile search overtook desktop search for the first time.

more: 12 seo myths | quick tip: accelerated mobile pages| why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what does that mean for you as far as seo? if your site isn’t mobile-ready now, you must make it a priority if you want to continue to get website traffic. read more →

the cpa seo handbook: on search engines

by

to follow or not to follow? there are valid reasons for both.

by becky livingston
seo for cpas: the accountant’s handbook

website crawlers – or spiders or robots – index content on web pages in an automated or methodical manner. they often create a copy of all the pages they visited for later processing by a search engine.

more: 12 seo myths | quick tip: accelerated mobile pages | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

crawlers are handy programs used to automate maintenance tasks, such as link checking or code validation. they also can be used to gather information from web pages, such as email addresses.
read more →

maximizing social media: the importance of people

by

young people holding social media logos“social selling is lead generation rooted in social media.”

by jody padar
from success to significance: the radical cpa guide 

social media is the underdog of business development. although i build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. i have multiple clients now whom i have never met irl (in real life).

more on radicalism: thoughts on ai from sage’s kriti sharma | blockchain: the basics | technology + transparency = transformation | 5 ways to create a more diverse and inclusive workplace | product management meets strategy | transitioning to radical: how carl famiglietti did it
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s all about relationships; it always has been. 
read more →

martech for accountants: maximize your crm system tags

by

businessman with laptop and papersyou also can combine them in searches.

by jassen bowman
tax resolution systems

most crm systems rely heavily on using tags for group and categorizing contacts.

more on tax resolution: 10 steps to setting up direct mail | use 24-hour lines for leads | measure your business metrics | checklists for tax resolution sales | overcome objections in 7 steps | how to reactivate lost clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the following is one suggested system for organizing and tagging your contacts. modify this to meet your own needs and practice goals.
read more →

12 seo myths: unraveling google, bing, ssl, keywords, and more

by

blue pushpin in word "seo" at center of a targetlocal? images? mobile? all important.

by becky livingston

below is a list of seo myths that people might still believe to be true.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. i must submit my site to google and bing for it to be indexed. what makes this a myth is the “must” part. if you’re creating a site that’s never been indexed before you can submit it to google and bing to be indexed, however, that doesn’t guarantee the site will be indexed or that this step will increase your search ranking. if you have an existing site, say that’s been around for a while, you don’t have to do this step even if it’s never been done before.

read more →

quick tip: accelerated mobile pages

by

quick tip iconyou also can track how well they’re doing.

by becky livingston
the accountant’s social media handbook

amps are for mobile devices and provide a faster website load time than more traditional pages, even ones created using a mobile-friendly template.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

these pages use a stripped-down version of html code and javascript to create faster loading times for pages on mobile devices. they may be used in any app, browser or web viewer.
read more →

quick tip: boosting site speed

by

smiling woman using smartphonehow to score your site … and make improvements.

by becky livingston
the accountant’s social media handbook

high bounce rates in your analytics report are a good indicator something might be up with your site speed, especially on mobile devices.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the bounce rate is the percentage of single-page sessions that occur when visitors come to your site. in other words, a person visits a page and then exits the site, without visiting other pages.
read more →

9 seo musts and 20 pitfalls

by

checklists for the diyer.

by becky livingston
the accountant’s social media handbook

if you own a small firm and tackle your website and marketing yourself, this checklist is for you.

more: quick tip: link building | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? |what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here is a nine-point seo checklist you can use to help your website, product and brand gain online traction.
read more →