marketing & sales

building your dream team

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the who, why and how of all the people you’ll need outside your practice.

by jassen bowman
tax resolution systems

your practice does not operate without the assistance of other people and businesses.

more on tax resolution: suggested tax resolution client payment guidelines | checklists for tax resolution sales | overcome objections in 7 steps | how to reactivate lost clients | don’t ignore your existing leads | the importance of goals and affirmations | market to your ideal clients | tax resolution: a lucrative opportunity
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

note that this section doesn’t comprise your internal staff. rather, your “dream team” is your network of service providers, independent contractors, vendors and joint venture partners.
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crafting effective landing pages

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businesswoman typing on tabletplus specific tips for images.

by becky livingston
the accountant’s social media handbook

landing pages are specific pages on your website meant to cause the visitor to complete an action before getting something from you, e.g., contact us pages, tax services request more information pages, sign up for the firm’s newsletter pages, and more.

more: how to research keywords | what goes into a buyer persona? | 3 big seo changes | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

as with other pages on your site, seo is critical for search engines to index these particular pages and to help searchers find what you’re offering.
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how to research keywords

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group of figures stands on target symbol while other groups stand elsewherethe pros’ preferred method and a “cheater” way you may prefer.

by becky livingston
the accountant’s social media handbook

without the right keywords on your site, searchers, clients and leads will have a hard time finding you.

more: what goes into a buyer persona? | 3 big seo changes | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

without research, how are you certain you’re using the right keyword phrases to get on your target market’s radar?
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how long does it take to rank?

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person using search engine on laptopfocus on getting it right, not fast.

by becky livingston
the accountant’s social media handbook

there are many schools of thought about the length of time it takes to rank on the first page of google’s (or bing’s) search.

more: what is seo and why is it important? |  social media marketing for cpas [video] | craft a social media influencer strategy | 10 steps to creating employee brand advocates with social media | what ‘social sentiment’ is and why you should care | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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what is seo and why is it important?

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blue pushpin in word "seo" at center of a targetdoes your audience know what you want them to do?

by becky livingston
the accountant’s social media handbook

if you desire to have your website, product or services found online via organic search, search engine optimization (seo) is your tool.

more on social media: social media marketing for cpas [video] | building marketing muscle with penheel [video] | how to engage with social media influencers | marketing for mobile | how to listen on social media | how social media affects seo
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

seo is website optimization with “no dough.” one way to remember seo versus search engine marketing (sem) is the “o” is for organic, optimized and for no dough. the alliteration alone should help you to remember it.
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