bissett bullet: ask for the business
today’s bissett bullet: “some accounting firms like to do as much as they can to win a prospect’s business except actually asking for it. what else are you meeting with them for?”
by martin bissett
marketing & sales
how hard do you work to keep your clients?
keep your clients out of the competitive pool.
by bruce marcus
professional services marketing 3.0
editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
the conventional wisdom is that getting a new client costs more than keeping an old one. and for once, the conventional wisdom is correct.
yet, many professionals too readily take clients for granted. or don’t look for opportunities to increase revenues from perfectly satisfied clients.
ten ways to make your business irresistible
draw new clients in like a magnet.
by sandi leyva
the complete guide to marketing for tax & accounting firms
if you’re an expert at something, don’t be the best-kept secret on your block. get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.
more: eleven ways to serve clients even better | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants | five ways to wow your clients | how to fight feeling overwhelmed | you’re missing 60% of your revenue | make the most of cpe conferences | beyond compliance: six tips for adding value | track six figures to test your marketing | when you don’t know what you don’t know
exclusively for pro members. log in here or 2022世界杯足球排名 today.
here are 10 quick tips to boost yours.
1. get credentialed, certified or educated. a good credential – and the cpa is pretty much the gold standard – will get you instant credibility with your prospects and clients. you are simply treated better and respected more when you’ve earned a credential that others recognize.
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bissett bullet: this too shall pass
today’s bissett bullet: “you will undoubtedly encounter challenges in business …”
by martin bissett
see more bissett bullets here
six ways to market your technology consulting practice
plus how to decide what services to offer.
by august j. aquila
price it right: how to value accounting services
computer consulting has evolved over the last 30 years and there are more choices than ever before. in fact, it is much more than just a computer and is now rebranded as technology consulting. recent changes in technology will force us to learn a new type of technology consulting. despite your current level of technology consulting sophistication, you will still need to market your services.
more: five reasons to implement change orders | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
get started by asking yourself (your team) the following three questions:
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