bissett bullet: who do you know?
today’s bissett bullet: “we convert high-profit clients by creating …”
by martin bissett
see more bissett bullets here
marketing & sales
bissett bullet: the tortoise will always beat the hare
today’s bissett bullet: “when times are tough, choose …”
by martin bissett
see more bissett bullets here
give to receive, and eight more ways to boost sales
these tips work for referrals, too.
by sandi leyva
the complete guide to marketing for tax & accounting firms
networking is an essential part of building your business.
whether you network locally, nationally or internationally, there are some tips that are common to all businesses:
more: five ways to target the low-hanging fruit | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals? | generative ai: should you avoid it or adopt it? | want better clients? here’s how | get your name in the news
exclusively for pro members. log in here or 2022世界杯足球排名 today.
1. be crystal clear about what you do and how people can use you. also know exactly who your ideal client is in case you’re asked. if you don’t do this, you’ll leave people scratching their heads about you and they won’t know how to connect with you even if they want to.
read more →
two steps toward mastering selling
it’s a new skill. you have to practice.
by martin bissett
business development on a budget
if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it’s a combination of several factors, but there are two main reasons.
more: rate your personal purpose | nine checkpoints before every prospect meeting | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication | why firm culture matters for partners | competence is step one of seven
first, accountants have not traditionally been required to sell. maybe your practice has grown by referral – business has come to you and you haven’t had to do much to win that business. unfortunately, however, business doesn’t always walk through the door; you don’t know how often it will, or what caliber it will be when it does.
read more →
four things to know about social media
talking to prospects when prospects can talk back.
by bruce marcus
professional services marketing 3.0
editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
there are four things to know about what we now call the social media.
first, it’s media – a means of communication, a medium, not of itself a magic carpet. which means that its value lies in its ability to convey ideas and facts to a vast world of viewers. which means, as well, that we’re back to the old computer nostrum of “garbage in, garbage out.” or to paraphrase another (if contrarian) view, it’s not the medium, it’s the message.
more: how and why client service teams work | when clients think they know marketing | how to put target marketing into context | everyone in your firm is marketing | accountants vs. lawyers: who wins the marketing battle? | professional services marketing requires flexibility | how to set marketing objectives
second, it substantially changes the world of marketing. in the old marketing, we talked to people who couldn’t really talk back (other than by buying or not buying what we were selling). very primitive and cumbersome.
read more →