by bruce w. marcus professional services marketing 3.0 learn to question everything you do. ask yourself the question, “this is the way i did it yesterday. is it the best way to do it today?” you’ll be amazed at the … continued
by bruce w. marcus professional services marketing 3.0 i’m puzzled by the accounting firm that continues to function today as it did many decades ago – in so many areas, as if the world continues to be as it was … continued
it’s always a good time to look back and identify the improvements to be made in the year ahead. here are six questions that will get you thinking – and change the way you see your cpa firm’s marketing program.
by bruce w. marcus professional services marketing 3.0 if you ask me where i live, i tell you that i live on the corner of x and y streets. it was there yesterday, it’s there today and will be there … continued
by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued
by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.
by jean caragher capstone marketing lack of time is an often-used excuse for failing to plan. however, i believe that we make time for the things that we really want to do. almost anyone can get a start on a … continued
six easy ways to follow up. by jean caragher capstone marketing building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others. when you meet someone whom you … continued
by jean caragher capstone maketing networking continues to be the most effective way for cpas to generate new business. yet, networking remains a marketing activity that many cpas consider uncomfortable and intimidating. how can you resolve the risk and reward … continued
how to get more for your buck while controlling costs. by jean caragher rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control. but you can, indeed, have … continued
learn how to read the scorecard.
by nick keseric
i have a good friend tucker who over the years has collected over 10,000 golf scorecards from all over the world.
people, even strangers, know of his quest and send stacks of scorecards to his mailbox each year from their travels.
and like a proud father, he’ll pull out his latest batch of cards to show with great pride.
more nick: six ways to stay positive in 2013 • seven steps to leverage the power of positivity in your firm, your career and your life • nine bridges to cross in business development for accounting firms • if business development is a circus at your firm… • my attitude??? what’s wrong with my @#$%! attitude? • curious minds want to know: are you helping or selling? • the six-step roadmap for cpa change agents • 20 biz dev ideas for your career and your firm •
however, if you show too much interest in his cards, he will kick it up a gear (lucky you) and start showing you a hole and begin to tell you what clubs he would hit on each hole according to the yardage of the hole. i always said tucker has too much time on his hands!
you know, a golf scorecard and an accounting marketing plan are very similar.
3 tips for a powerful pitch.
by sandi smith, cpa
accountant’s accelerator
an elevator speech is that short and sweet 30-second answer to the question “what do you do?” in networking circles, it’s critical that your elevator speech is clear and interesting. if it’s not, people will be confused, and no one who is confused will know how to refer you to others.
more for soloists and small firms from at 卡塔尔世界杯常规比赛时间: four ways to practice entrepreneurial perseverance • 5 mistakes to avoid when seeking new clients • the success secrets women already know • his and her brains at work in tax and accounting • the power of deadlines in closing a deal • on the road to a stress-free life: identify your character strengths • the missing ingredient in your marketing that will make all the difference • 3 steps to start running on millionaire time • 5 mistakes to avoid when seeking new clients • why you’re missing out on 98% of your new business potential • how to win new clients with a freebie strategy • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients• five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors
the typical networker recites their elevator speech by listing everything they do. for example, i recently heard an insurance agent say, “we insure your auto, car, home, life, …” well, i heard part of it. she listed a dozen more things – the kitchen sink may have been in there – and i bet some of those services haven’t been sold in years. read more →
how to capitalize on your “business currency” with better referral strategies.
here at 卡塔尔世界杯常规比赛时间, ed mendlowitz answers some of the toughest questions practitioners can throw at him. he’s the right one to ask. after more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, withumsmith+brown, where he remains a senior partner and consultant to professional services clients – he has the answers. we’re happy to have him at 卡塔尔世界杯常规比赛时间. send your questions for ed here, or chime in with comments below.
browse more from ed here: are partner retreats really worth the cost? | audit reports without doing the work? | should i really spend the time making checklists? | what’s a tax practice worth today? | preparing to sell your practice in a few years? 13 things you need to know today | 10 questions to ask yourself before you decide to add financial services to your practice | why selling your practice is not a retirement strategy | congratulations! you bought a tax practice. now what? | how accountants can keep the business when a client wants to sell theirs | 10 reasons clients don’t pay, and what to do about it | 13 reasons timesheets will never die
question: i referred a large amount of business to an attorney friend and she hasn’t reciprocated. i asked her for a referral fee and she declined. i’d like to keep referring her because she does a great job for my clients and that makes me look good too. what should i do?