outlook & analysis

the ten most common mistakes on accounting firm websites

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you only have eight seconds to make a first impression. don’t waste it.

by sandi smith, cpa

you can indeed get more business, more clients, and more profits from your web site. but not if you make these common mistakes!

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:   why 9% of firms flourish even in bad times   •   ‘there is no such thing as a time problem’   •   15 off-the-hook ideas for accountants to dream big   •    seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects?
• five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

whether creating a new site or updating your existing site, here are some common pitfalls to avoid. read more →

five skills that separate winners from losers in the accounting business

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super-successful firms are experts at achieving one or more these…

by marc rosenberg, cpa
the rosenberg map survey

if cpa firms did everything “right,” they could easily double or triple their income. doing things right includes effectively bringing in clients, charging high billing rates, maintaining strong realization, high leverage of staff to partners and keeping expenses down. it’s the rare firm that does well in all of these categories.

more practice management strategy: compensation issues for the new managing partner | 20 decisions for your firm’s new partner compensation committee | three ways to break partner gridlock in an accounting firm | what partners are entitled to, and what they’re not entitled to | how to make partner? | why accounting firm partners are “popping prozac like m&m’s” | more…

the path to profitability is different for every firm. but the truly profitable firms are successful at achieving one or more of the following: read more →

why 9% of firms flourish even in bad times

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a four-pronged approach to weathering any economic storm.

by sandi smith, cpa

according to an article published in harvard business review, three scientists, ranjay gulati, nitin nohria, and franz wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.

more small-firm success tips at 卡塔尔世界杯常规比赛时间:   ‘there is no such thing as a time problem’  •  15 off-the-hook ideas for accountants to dream big  •   3 money leaks that may need plugging in your business  •  seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue  • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

first, here’s a list of sure-fire ways to kill your business: read more →

10 questions to ask yourself before you decide to add financial services to your practice

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an easy way to add new revenue? maybe. maybe not.

here at 卡塔尔世界杯常规比赛时间, ed mendlowitz answers some of the toughest questions practitioners can throw at him. he’s the right one to ask. after more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, withumsmith+brown, where he remains a senior partner and consultant to professional services clients – he has the answers. we’re happy to have him at 卡塔尔世界杯常规比赛时间. send your questions for ed here, or chime in with comments below.

meanwhile, browse more from ed here: preparing to sell your practice in a few years? 13 things you need to know today     |     what’s a tax practice worth today?    |   why selling your practice is not a retirement strategy   |    when a partner is unwilling to help | congratulations! you bought a tax practice. now what? | how accountants can keep the business when a client wants to sell theirs | 10 reasons clients don’t pay, and what to do about it | 13 reasons timesheets will never die |

— rick telberg
president / ceo

 

question: i am thinking of adding financial services to my practice. what are your thoughts? read more →

25 ways to grow your practice

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in a tough economy, many firms go back to basics to find success.

here’s a list of 25 ideas for growing your practice from management consultant august aquila.

how many are you currently doing?

  1. start with current clients. look at clients that are only using one of your services. for example, a high income individual tax return client who is not using your wealth management services, an audit client that is using any of your consulting services. a client relationship services call is certainly due.
  2. compile a list of clients by sic codes and niches (e.g. not-for-profits, construction, manufacturing, professional services firms, etc.) read more →