the world demands rapid change. by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in professional services dialogue. the nature of the accounting profession, rooted … continued
does your firm get “it”? quiz your partners and staffers. by edi osborne mentor plus everywhere i go, experts in the profession have a debate about what percentage of the profession really gets “it?” the veritable “it” is the future … continued
hint: it’s not an “event.”
by bruce w. marcus
professional services marketing 3.0
in the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past.
first, for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in itself. in fact, change is not an event that’s arbitrarily made to happen, but a process — the result of which is that something changes. most often, and with rare exceptions, that process leads to an evolution, and sometimes, even revolution (such as professional firm advertising, long forbidden – now common).
for first time in six years, clear majority enjoy a “better” season.
accountants say the two most common mistakes that small business owners make are…
fun, funny and sometimes just pitiful…
irs receives 53.9 million e-filed returns from professional practitioners.
wrong question. right question: what’s the rop?
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also: new auditor independence and yellow book developments. listen free to the current podcast here. by dr. tom ratcliffe, ph.d, cpa plain-english accounting bi-weekly report executive summary: fasb asc 275 includes the authoritative accounting guidance associated with risks and uncertainties that … continued
count your passions, not your hours.
by jason blumer
blumercpas.com
did you see the video where mike rowe of the “dirty jobs” tv show was talking about the importance of work?
if not, here it is again:
mike discusses how wall street and madison avenue have helped us define work into something it is not really. this is one of my favorite ted talks.
no. 1: big headaches in form 8949.
after getting off to a fast start, many tax practitioners are still smarting from seemingly unnecessary difficulties late in the season, according to findings by 卡塔尔世界杯常规比赛时间.
complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)