the six-step roadmap for cpa change agents

nick keseric
nick keseric

… and the nine keys to successful change.

by nick keseric
www.mpscpa.com 

there are some pretty tough jobs out there. sword swallower. repairman at a nuclear plant. dentist for alligators. but being a change agent could top the list.

when you mention change agent, the term “cultural change” is usually close behind. change agents change the way things are being done on two fronts:

1. structurally/organizationally within a business and

2. change employee’s thinking, and how they do things.

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five ways to add pinterest to your marketing mix

someone you know is probably already doing it.

by becky livingston
royal apple marketing

with pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.

like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.

here are five ways you can leverage the power of pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: read more →

top 100 firms gallop out of recession

revenue trends at the 2012 top 100 firms, via accountingtoday
revenue trends at the 2012 top 100 firms, via accountingtoday

bold growth tactics, big partner cuts.

the nation’s 100 largest tax and accounting firms have reversed revenue losses and are accelerating growth in a highly competitive market by relying on a mix of merger, acquisition and selling strategies, according to a new survey and analysis.

in a year marked by “blockbuster mergers,” accounting today reports top-line revenue advanced 7.9% for the 100 largest firms operating in the u.s., clocking in total fees of $45.8 billion. among the big four, revenue grew 8.2% to $436.2 billion.

this year’s advances mark a turnaround from back-to-back retreats.

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new tech tactics for killing the billable hour

l. gary boomer
boomer

packaging, pricing and naming high-value services has never been easier.

by l. gary boomer
boomer consulting

the cpa is the most trusted business advisor, yet many cpas continue to focus on transactional rather than advisory services. why?

old habits are often hard to break and change is difficult. transactional services have become commoditized and the hours required to produce them have been reduced or eliminated by technology. this is bad for the accountant that is focused on transaction work and good for the trusted advisor who is able to provide value at a higher level while leveraging the technology to complete the transaction at a low cost to the client.

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how are you celebrating the end of tax season?

we’ve been asking. and you’ve been answering.

here are a few of your post-tax-season plans…

  • why retire at 63 when it is this much fun.
  • we will probably go out for drinks and dinner after closing the office.
  • we usually go to tahoe and ski. since i hurt my knee ice skating, we are taking the family to disney for 4 days.

    complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)

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