surveys & research

is nasa about to make air travel cheaper?

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a larger fan and a smaller core can produce the same thrust with less fuel and air pollution.

by rick richardson
technology this week

a team of nasa specialists isn’t aiming for the stars with their ground-breaking jet engine core design, which is now under development. instead, the hybrid aircraft engine might result in a 10 percent reduction in fuel consumption for earth-based travel on future passenger aircraft.

it’s a component of a clever concept that aims to reduce air pollution and travel expenses.

more: startup creates legolike brick that can store air pollution | your brain can store 10 times more than anyone thought | how many ev charging stations will we need? | google launches new private space feature | microsoft discovers a security flaw impacting android apps | what is an ai pc, and should i get one? | fool’s gold may not be so foolish now | ai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnets | ai named the highest-paying in-demand tech skill for 2024
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aerospace is working with general electric to design the engine. it will use a larger fan and a smaller core, emphasizing sustainability and efficiency. read more →

revenues rising as pricing models evolve

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bar chart

boosting your bottom line could come down to better billing.

by 卡塔尔世界杯常规比赛时间 research

one thing cpa practices aren’t complaining about is revenue. according to a thomson reuters survey conducted in the first quarter of 2024, 72 percent of 500 respondents say their firms’ revenues increased over the previous 12 months.

more: 150 credit hours: helping or hindering? | can’t recruit? retain! | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | auditing standards ‘yellow book’ updated | compensation’s up, but up enough to retain staff?
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average increase: 24 percent.

not bad, if you like money.
read more →

pause to praise the tax pro volunteers

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two businesswomen meeting in an office

they prepared 9.3 percent more returns this year.

by 卡塔尔世界杯常规比赛时间 research

卡塔尔世界杯常规比赛时间 hereby calls for a pause in the post-season doldrums to salute the 67,000 tax pro volunteers and other concerned citizens who helped the needy file their tax returns this year.

more: irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance | end tax season meetings with clients … seriously | brandon hall: firms try to make too much on tax prep | eight steps to getting started with ai: a guide for tax professionals | ftc nails turbotax for ‘free filing’ scam | if only the irs’s tax pro were useful | id theft a problem for irs even when it doesn’t exist | the nightmare of non-credentialed tax preparers | taxpayer assistance centers: a good idea that should be better | irs still falling short on service | must the irs be a dark hole?
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yes, 67,000. that’s really an impressive number of people. not only are they coming to the rescue of people who, despite their problems and limitations, really want to pay their taxes, but they are doing so during the tax season.
read more →

irs vs. fraudsters

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the endless war is not going well.

by 卡塔尔世界杯常规比赛时间 research

the fraudsters of the world continue to see the u.s. treasury as a bountiful chest of riches just waiting to be plundered.

it doesn’t take much. a taxpayer’s name, a social security number, a bank account number, maybe an email address, a phone number and a little luck.

more: imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | business booming, but not as much as last year | busy season barometer offers clues for better business | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance | end tax season meetings with clients … seriously | brandon hall: firms try to make too much on tax prep | eight steps to getting started with ai: a guide for tax professionals | ftc nails turbotax for ‘free filing’ scam | if only the irs’s tax pro were useful | tax pros file 33% of early returns | can’t irs online accounts be more useful?
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the irs is used to this. it knows what to do about it.

it just doesn’t do it very well.
read more →

what makes a great website? 

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two women looking at a screen as they design a website

nine things to ask as you build.

by august j. aquila
price it right: how to value accounting services

don’t kid yourself: creating a great website takes a lot of time and creative talent. websites must also be constantly updated with new material.

more: losing can help you win more | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign
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if you plan to update your current website or prepare one for the first time, or if you plan to do it yourself or just hire a marketing communication specialist with website-building experience, make sure you have clear answers to the following questions:

  • who is your target market? accounting firms usually have more than one market they are going after. consider how your various markets will find themselves on your site.

read more →