how do accountants define “success?” [survey]

hint: it’s not all about money. and your answers could help you to better understand your clients.

how do you define success? join the survey, see what your peers are saying.

in a 卡塔尔世界杯常规比赛时间 straw poll of accountants about their notion of “success,”  the overwhelming majority are telling us that building a growing business or advancing in their career is not necessarily the most important goal. and career and business may not be as important as you think.

real-time results:


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36% of clients are dissatisfied and already shopping for another accounting firm

clients seek broader array of services

cch accounting firm client survey 2010 cvr 150w
click for instant download (pdf, 24 pages)

via cch

few concerns weigh more on the minds of accountants than the desire to satisfy, and retain, clients. as cpa firms look to build client loyalty and grow profitability, a new cch nationwide survey – the 2010 cch accounting firm client survey – pinpoints what’s most important to keeping accounting firm clients, and why they leave. the independent survey commissioned by cch, a wolters kluwer business, was issued to accounting firm clients including individuals and small, mid-size and large businesses.

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