surveys & research

how to assess needs for a client proposal

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businesswoman using a tablet

use an anticipatory set to make things easier for both sides.

by penny breslin
it’s not just the numbers

in 2000, our company created a quickbooks training dvd. the owner wanted it done professionally and hired a movie company and rented a studio. the rfp went out. all proposals received had a fee for discovery.

more: how to maximize on-site client meetings | use timesheets for productivity, not billing | revisit your back office support procedures | federated search: what it is, why it matters | accounting tech tools to minimize your pain | do your apps play well with others? | it’s ok to have favorite clients | ten questions for teamwork
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

today, if you were to hire a development team to create, update or install code, they would charge you a certain amount for discovery before they would do any actual coding. what you are paying for is the development of the anticipatory set and a clear definition of the scope.
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fifteen strategies for first-time supervisors

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partners should set staff up for success.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: my boss asked me to call you. i am a staff accountant with five years’ experience. i am having a lot of stress trying to manage everything i have to do. i am juggling supervising people i don’t know how to supervise, being managed less by those above me and having to figure out more for myself – including things i never did before or in industries i never worked on previously, keeping current with changes in accounting rules and taxes (because i am more like a generalist and clients ask me everything), never seem to have any free time, juggling my schedule because most of my clients are never ready when they say they will be and being accountable to my boss for everything i do plus what the staff working under me does.

more: no one listens to you? change how you talk | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

so how do i do it all? how can i prioritize all my responsibilities?

response: wow! deep question! it seems there is very little written for “entry-level” supervisors. but plenty for people already doing it.
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four steps to a successful email marketing campaign

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promote your consulting services as products.

by august j. aquila
price it right: how to value accounting services

we’ve discussed marketing tools, how they can be divided into three main types (one-way messages, two-way messages, and one-on-one messages), and what each type will accomplish. in this post i will examine using email and show you how to make it effective.

more: three types of marketing message, and which is best | six ways to market your technology consulting practice | sixteen marketing activities to try | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

email marketing is a strategy for a firm to send promotional messages to people in mass quantities. to start email marketing, you need to select an email marketing tool/service, build your email list, decide the type of campaign you want to use, write persuasive messages, make a schedule, run the campaign and measure the campaign results.
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ten irs problems that need solutions

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unhappy man waiting on phone in office

how good is better than terrible?

by 卡塔尔世界杯常规比赛时间 research

every year, america’s national taxpayer advocate – in recent years it’s been erin m. collins – presents an annual report to congress. the report identifies successes and failures of and recommendations for the internal revenue service.

more: treasury ig sees progress at irs | vcs plunk $60 million into ai-powered ‘autonomous’ tax prep | tax pros are expanding and earning more | with fresh funding, irs shows service improvements | how tax practitioners became cybersecurity risks | top tax vendors caught red-handed selling private taxpayer data
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this year’s report praises the irs for its progress since the worst of the covid-19 pandemic, but it finds plenty of room for improvement.

“the year 2023 was one of extraordinary transition for the irs and therefore for taxpayers,” collins writes. “despair has turned to cautious optimism.”
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five ways to separate accounting winners from losers

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two women looking at laptop screen

how many of these are you expert in?

by marc rosenberg
the rosenberg practice management library

if cpa firms did everything “right,” they could easily double or triple their income. doing things right includes effectively bringing in clients, charging high billing rates, maintaining strong realization, high leverage of staff to partners and keeping expenses down. it’s the rare firm that does well in all of these categories.

more: two factors determine firm profitability | don’t make firm profitability a goal | top 20 tough choices for the partner comp committee |tell potentials what partnership takes | disturb the present to improve the future
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the path to profitability is different for every firm. but the truly profitable firms are successful at achieving one or more of the following:
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