surveys & research

humans beat ai in some aspects

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… but not all. what that means for the profession.

by hitendra patil
rise of the aiccountants

a research study by the american accounting association evaluated the performance of chatgpt on accounting-specific content.

more: why accountants should embrace artificial intelligence | ai brings opportunities for accountants | seven things you must know about ai
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the study was conducted by a team of 327 coauthors from 186 educational institutions worldwide, who entered 25,817 assessment questions and evaluated the accuracy of chatgpt’s responses.
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ten+ ways firms prefer (and prefer not) to market cas

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bar chart

one point of concern: who’s doing the marketing?

by 卡塔尔世界杯常规比赛时间 research

the 卡塔尔世界杯常规比赛时间 outlook 2024: opportunities, emerging issues and trends survey is bringing to light an array of marketing strategies that cpa firms are using to promote their client accounting services.

more cas survey: survey: the cas pricing problem | cas challenge: no staff, no services | cas ‘one-stop shop’ means steady clientele | accountants cozy up to clients with cas
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nine strategies are mentioned by at least a few of the early survey respondents.
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how to leverage chatgpt in advisory work

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learn the language of commands and prompts. and check the math.

by sandi leyva

the generative ai model chatgpt, developed by openai, has been out for over a year. yet, roughly half of the accounting professionals taking my chatgpt webinars haven’t found the time to try it out yet. in this article, i want to give you a sneak peek into just one of the many tasks chatgpt can perform for you to shorten your day potentially.

check out our courses on chatgpt,
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let’s say you have a client with some advisory questions. they want to know the answers to the following four questions based on sales data for a particular period:

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why accountants should embrace artificial intelligence

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ai didn’t cause the talent shortage … and it won’t solve it, either.

by hitendra patil
client accounting services: the definitive success guide

  1. artificial intelligence says, “it’s essential to recognize that the talent shortage in the accounting profession is not a new problem. the profession has been facing challenges in attracting and retaining talent for many years, with factors such as increasing workloads, long hours and a lack of work-life balance contributing to the problem. addressing these issues is crucial to ensuring the profession’s continued success.”

wait. don’t believe ai at face value.

more: ai brings opportunities for accountants | seven things you must know about ai
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  1. because ai also says, “an important factor (why ai cannot easily replace accountants) that cannot be overlooked is the significant role that trust plays in the accounting profession.”

wait. don’t trust ai at face value.
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survey: the cas pricing problem

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bar chart

accountants grapple with how to value insight and advice.

by 卡塔尔世界杯常规比赛时间 research

one of the biggest challenges to offering client accounting services (cas) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

more cas survey: cas challenge: no staff, no services | cas ‘one-stop shop’ means steady clientele | accountants cozy up to clients with cas
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when the 卡塔尔世界杯常规比赛时间 survey outlook 2024: emerging issues, opportunities and trends asked what’s most tough about cas, finding and training staff ranks #1, of course, for 30 percent of respondents. but pricing cas services was close behind for 29.2 percent.
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