surveys & research

set your processes apart in nine steps

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woman in white office meeting with man

your clients should notice the difference.

by hitendra patil
client accounting services: the definitive success guide

if you were to define how your firm is different in three sentences, what would those three sentences be?

write them down. read those the next day and judge for yourself if your competitors can say the same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm’s growth aspirations.

more: is it time for your firm to outsource? | cas tech stack depends on cloud use | five ways to profit from cas | cas is a value pitch | accountants are perfect for virtual cfo roles | raise client expectations with cas
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the classic equation of “people, process and technology” defining differentiation from the competition is somewhat flawed in accounting. by its very nature, accounting is about doing exceptionally well-defined work that follows clear laws and regulations. most firms have employees certified in similar lines of education and specialization. technology solutions for accountants are highly mature now.
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congress: tax prep companies shared private data with google, meta for years

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former ftc chief says this data breach is a “five-alarm fire.”

by rick richardson
technology this week

a seven-month congressional investigation found that three of the biggest tax preparation firms in the country may have shared americans’ private financial information with google and meta for years in a possible violation of federal law. the information, in some cases, was used for targeted advertising.

more tech this week: the first police officer on the scene might be a drone | electronic skin that can sense touch will transform robotics | chatgpt passes cpa exam on second try | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar

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the investigation’s findings reveal a “five-alarm fire” for taxpayer privacy that, according to legal experts, could result in public and private lawsuits, criminal penalties or even a “mortal blow” for some major industry players like taxslayer, h&r block and taxact.

“on a scale from one to 10, this is a 15 … this is as great as any privacy breach that i’ve seen other than exploiting kids. this is a five-alarm fire if what we know about this so far is true.”

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is it time for your firm to outsource?

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businessman holding up magnifying glass

twelve clues to help you decide, plus the three categories of risk.

by hitendra patil
client accounting services: the definitive success guide

when you are the key person to make things happen at your firm, you want to invest as much time in “business development” (not just marketing and sales) as humanly possible. your firm’s growth will make you feel that producing and delivering your services is an essential core business function for you, but some of it is not. freeing up yourself to spend more time focusing on the things that add value to your practice, and help set it apart from the competition is an essential differentiating growth strategy you will ever deploy. the same principle applies to your experienced, talented staff.

more: cas tech stack depends on cloud use | five ways to overcome cas staffing challenges | think cas isn’t for your firm? | convince your firm of cas value | ten ways to tell a client is ready for cas | launch cas in just eight steps | who is the professional?
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you will build your cas practice on newer, cloud, collaborative technologies. it will help you automate many routine functions and optimize your operating costs. but you still need competent people to manage, nurture and strengthen your client services and advisory functions.
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the three best project management apps to control workflow

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working from home? these three apps can help you collaborate better with long-distance colleagues.

by beth ziesenis
app of the week

it’s probably no surprise that more than half of americans would prefer to work from home. fortunately, technology has progressed so rapidly since the 1980s that more than 80% of americans say their homes are properly prepared for home offices. (a pandemic forcing employees to work from home and companies to adequately prepare for remote employees didn’t hurt the cause, either.)

more apps of the week:  automate captions for videos | can’t read it now? save it for later | don’t lose precious memories: digitize old photos | track your mileage automatically | keep track of your subscriptions | capture testimonials to increase credibility | find an extra set of hands for time-consuming tasks | personalize communication and set yourself apart from competition | waiting to exhale (i.e., can april 19 hurry up?) |
see all: apps of the week here |
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however, keeping your entire team on the same page with regard to objectives, strategies, expectations and deadlines can be a chore. fortunately, there are lots of project management apps out there to help, but how do you know which one is best for you? here, i’ll highlight three of my favorites.

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which is better: a year of education or a year of experience?

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the 150-hour rule is facing harsh criticism in the accounting staffing crisis.

with steven sacks
the new fundamentals: thriving in disruption

there is a movement afoot by the state cpa societies to reconsider whether the fifth year of an accounting program that offers the student a master’s in accounting is worth the cost, not to mention the increased complexity of business requiring as much exposure and experience as necessary to groom the younger professionals.

more steve sacks: sell service, not hours | fine-tuning the subscription fee model | when cyber-crime hits close to home | how to build a winning proposal | six ways to fix your firm agreement | the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
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however, there is a shortage of 300,000 cpa candidates entering the profession’s pipeline. that’s why several states are seeking to eliminate, modify or enhance the educational/experiential model.

steve sacks, cpa, cgma, abc, discussed the dilemma of education versus experience with accounting expert david bergstein, cpa, the chief innovation officer for bergstein cpa and teaching adjunct for valencia college.

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