surveys & research

overcoming the five hurdles to advisory services

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face these issues to achieve firm growth.

the smartest route to advisory:
join the survey. get the roadmap

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

are you tired of feeling overwhelmed and stuck in the compliance workload, unable to provide valuable insights to your clients? do you feel that your firm has the potential to grow and create a lasting impact, but capacity issues hinder your progress? 

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms |  staff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

you’re not alone. many accounting firms are struggling with the same challenges. but what if there was a way to break through these barriers and elevate your firm to new heights? read on to discover how to overcome the challenges associated with providing advisory services and transform your firm into a thriving, client-centered business.
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research: accounting pros cautiously optimistic about generative ai

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expert says we must work together to balance the benefits of technology and unintended consequences.

by rick richardson
technology this week

thomson reuters, a global content and technology company, recently released new research on generative ai that gauged the sentiment of professionals across legal, tax, and accounting firms in the united states, the united kingdom, and canada. the research sought to understand better how the technology is perceived and applied within the professional services industry. the report uncovered a mix of optimism and caution in adopting generative ai. 

more tech this week: chatgpt passes cpa exam on second try | smartwatch saves two lives | first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“generative ai can disrupt and redefine the professional landscape, but it is clear from our findings that there is a trust gap with professionals,” said steve hasker, president and ceo of thomson reuters. “the future of professional work is set to be revolutionized by generative ai, and as an industry, we need to work together to find the right balance between the benefits of technology and any unintended consequences. we believe this will help our customers first to trust the transformative power of generative ai and then harness the opportunity to shape the future of their professions.”

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why compliance still matters. but it’s not enough.

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resistance is futile… and silly because it’s necessary for the profession.

the smartest route to advisory:
join the survey. get the roadmap

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

in the world of accounting, compliance work is often seen as the unglamorous side of the profession. but what if i told you that compliance is the heart and soul of accounting, the unsung hero that makes advisory work possible?

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms |  staff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

let’s explore the importance of compliance work in the accounting profession and why it’s time for us to stop minimizing its significance. read more →

new businesses mean new business

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bar chart
what do you consider the top issue facing your business? owners see economic uncertainty as the top issue and have started increasing cash reserves. from gusto.

 

some are side hustles that flourished. seven lessons for accountants.

by 卡塔尔世界杯常规比赛时间 research

new businesses are burgeoning. last year, 5 million new businesses entered the market, according to a survey from the gusto company. entrepreneurialism is 42 percent higher than it was just before covid-19 hit.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

every one of these new businesses – and they include full-time leadership as well as part-time side hustles – is a potential client for  a cpa practice. but the demographics – and thus the marketing strategies – are quite different from the historical white males who used to comprise most of the entrepreneurial cohort.
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