surveys & research

make sure your differentiation is truly different

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your firm’s processes can set you apart.

by hitendra patil
the definitive success guide to client accounting services

if you were to define in three sentences how your firm is different, what would those three sentences be? write them down.

more: is it time to outsource? | your firm’s cas team: who and how many | two tech approaches to cas | when to start building your cas tech stack | stop derailing cas | show your priciest cas package first | your firm needs a cas champion
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read those the next day and judge for yourself if your competitors can say the exact same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm’s growth aspirations.
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ready for tech transformation?

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bar chartmany say yes, but the facts say no.

by donny c. shimamoto

most accountants may feel as though they’re keeping up with the rapid changes in technology, but many may be fooling themselves.

more: automate busy season with apps you already use | can tax automation make the 2022 busy season less grueling? | non-cpa “cpa” firms? really? | covid-19 turns cpas into first responders | accountants: unleash your secret superpower | focus on cyber risk, not just security
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a survey of more than 600 cpas just confirms the dichotomy i’ve seen many times. people say they are ready. but upon closer investigation, they haven’t taken the actions to ensure adoption of the new technologies and the business practices needed for transformation.

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what do you expect from your senior associates?

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expectations graph.do they know?

by kristen rampe

we polled a group of senior associates recently and asked what they believed the top five expectations of their role were. that is, what do the partners of the firm expect these seniors to do all day? they were not given time to research answers from any company documents describing expectations of seniors, just a moment to jot down what they felt was most important.

more: rewarding partners for seniority: pros and cons | what if founders don’t want to buy each other out? | when cpa partner votes go wrong | why billing less may mean earning more | what smaller firms must do to become firms of the future | when managing partners can’t | don’t let exiting partners double dip | the 13 signs you have a partner problem
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

before reading further – what are your top five expectations of your senior associates?

write them down on a piece of paper or blank word doc and you can compare them to their responses below. looking at your list, how consistent would these expectations be across different partners or managers at your firm?
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four issues with ‘quick’ tax questions

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businessman is dialing phone for advicesometimes things aren’t so simple.

by ed mendlowitz
tax season opportunity guide

i keep a few of the one-volume tax guides in my office so i could look up a quick answer when i need to. recently a golf buddy emailed me a question that i thought i could answer quickly. he wanted to know that if he was in the “zero” percent capital gains tax bracket, did that apply to an unlimited amount of capital gains? sounds like a simple question.

more: when to pick up the phone this tax season | these five procedures will simplify your tax season | 11 steps to better client tax instructions | get your team ready for tax season | 12 ways to squeeze fun into tax season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

well i looked it up online and then in three one-volume tax guides. only one source had thorough coverage of the issue. i ended up spending an hour on this “simple” question including my emailed response. nothing is simple anymore.
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is it time to outsource?

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four businessmen standing on world maptwelve signs to watch for.

by hitendra patil
client accounting services: the definitive success guide

when you are the key person to make things happen at your firm, you want to invest as much time in “business development” (not just marketing and sales) as humanly possible. your firm’s growth will make you feel that producing and delivering your services is an essential core business function for you, but some of it is not.

more: your firm’s cas team: who and how many | two tech approaches to cas | show your priciest cas package first | how cas drives virtual cfo billings | the roi on identifying clients for cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

freeing up yourself to spend more time focusing on the things that add value to your practice and help set it apart from the competition is the most essential differentiating growth strategy you will ever deploy. the same principle applies to your experienced, talented staff.
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