surveys & research

survey update: busy season shifts to hi gear

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red pencil survey

and so, too, the mood of the accounting profession.

 by rick telberg

the outlook for a better busy season is improving among tax and accounting practitioners, with 16% reporting “much better” operations in january, up from 11% in the year-ago month and continuing a string of monthly year-over-year advances in the 卡塔尔世界杯常规比赛时间 polling.

complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)

overall, practitioners are headed into the jaws of the february busy season with 57% of them reporting generally positive results. only 19% are calling for worse and 25% forecast no change.

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new survey findings: tech investments, better economy, more complex returns buoy busy season outlook

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four in five expect the same or better  than last year’s busy season.

by rick telberg

as busy season 2012 gets into full gear, tax and accounting professionals are holding steadfast to their confidence that this year’s results could show a marked improvement over last year’s, according to current readings of the profession by 卡塔尔世界杯常规比赛时间.

with january 2012 just beginning, 55% of accountants expect 2012 to be overall  “somewhat” or “much” better than 2011, which is relatively unchanged from readings in november and december. to be sure, 26% expect no change from last year, and 19% are bracing for “worse.”

in other findings from the 卡塔尔世界杯常规比赛时间 busy season barometer and related reports:

complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)

 

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new survey results: busy season prices heading up 4.1%

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source: 卡塔尔世界杯常规比赛时间

after a conservative 3.2% price increase last year.

complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)

tax and accounting practitioners are again cautiously raising prices this year, prompted by years of little or no rate hikes and continuing step-ups in labor and technology costs, according to new 卡塔尔世界杯常规比赛时间 survey data.

becky klotz, the head of small local firm of tax consultants in oregon, says that, with an economy where “i don’t see much improvement in the near future,” her firm will be raising pricing, but “just a bit.”

on the other hand, wray rives at rives cpa in coppell, texas, is holding the line. “we believe we are priced at the right level for our market,” he says.

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survey results: accountants expecting a better busy season in 2012

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small but measurable advances.

preliminary results from a survey by 卡塔尔世界杯常规比赛时间 suggests that tax and accounting professionals are expecting a better busy season this year than last year.

last year at about this time, practitioners rated the then-upcoming 2.35 on a five-point scale with 5 being “much better” than the year before and 1 “much worse.”

in other findings from the 卡塔尔世界杯常规比赛时间 busy season barometer and related reports:

complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)

new and preliminary data rate the outlook a 2.42, a scant but perceptible improvement.

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solo practitioners step up marketing

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source: 卡塔尔世界杯常规比赛时间

high performing single-owner firms now focus on digital strategies.

with more than half of solo practitioners planning to step up their marketing activities going into busy season, they will be intensifying their efforts in networking for referrals, spreading word of mouth and providing the best service they can to current clients, according to a new 卡塔尔世界杯常规比赛时间 analysis.

the complete 179-page study, “marketing and business development strategies at accounting firms – 2012 survey report, with commentary and analysis,” is available for purchase from 卡塔尔世界杯常规比赛时间 parent bay street group llc. the study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms, based on time-tested proprietary 卡塔尔世界杯常规比赛时间 criteria. in this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. the data for this report was gathered over the course of more than two years and includes the responses of about 588 practitioners. the margin of error is plus or minus about 3 percentage points at a 90% confidence level. click here to learn more.

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