surveys & research

boost your value, boost your fees

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person handing a folder to another person

can you leave behind a cheat sheet? a toy? it’s not silly if it works.

by sandi leyva
the complete guide to marketing for tax & accounting firm

want to charge more for your services? one way is to offer clients more value. your fees and your value to the client should go hand in hand.

more: three ways to make it easier for prospects to say yes | make your next busy season easier now | three ways to follow up with prospects | how mindset affects your marketing | twelve ways your business card can hurt you | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants
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here are nine ideas to increase your value to your clients:

1. offer a guarantee

you might feel like offering a guarantee is taking on a lot more risk than you’d like to, but this is a myth. when you offer a guarantee, you help to lower the perceived risk your client feels they might have when deciding to do business with you. this greatly increases the number of clients who will take that chance, even if they don’t know you very well yet. the surprising truth is that very few people will take the time to ask for a refund, making the increased sales far more valuable than the few returns you’ll need to process, if any.
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ask not what ai can do for you, ask what you can do for ai

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four actions to take now.

by 卡塔尔世界杯常规比赛时间 research

the potentials and requirements of artificial intelligence are still a massive unknown. so far, we’re getting only a distant whiff of what’s to come.

yes, ai is already serving us with doing research, composing letters, filling in blanks and taking best guesses. but turning it into a multifunctional workhorse is still a workhorse in progress.

more: allison schlegelmilch: leadership lessons from firm mergers | cas can play a critical role in clients’ vendor selection | artificial intelligence: it’s a matter of time | ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | tax and accounting jobs and salaries show strength | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries
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while the ubertechies are working on that, the rest of us should be figuring out how we have to change to accommodate ai, to avoid its pitfalls and make best use of its potential.
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is pricing a marketing function?

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ten steps to designing your pricing strategy.

by august j. aquila
price it right: how to value accounting services

yes, pricing is indeed a fundamental marketing function. it plays a crucial role in determining the value of a product or service in the eyes of customers and has a direct impact on a company’s profitability and market positioning. pricing decisions are typically made based on various factors such as production costs, competition, target market, positioning strategy and customer perceptions of value.

more: develop your personal marketing plan in ten steps | five ways to make partners fall in love with marketing | losing can help you win more | eight areas to cover for personal goals | service quality: the key to client retention | how life cycle changes your marketing | clients buy solutions, not features | make sure you know what you will get from your marketing | three pillars support a successful accounting firm | clients have six reasons for needing you | six ways to market your technology consulting practice | sixteen marketing activities to try
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here are a few reasons why pricing is considered a marketing function:
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cas can play a critical role in clients’ vendor selection

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the needed skills are already part of the accountant’s skill set; they just need to be applied outside of the finance function. 

by donny c. shimamoto, cpa, citp, cgma
center for accounting transformation

historically, vendor selection has been primarily driven by operations or it teams. however, recent research by the chief executive group for the cfo leadership council shows that finance teams play a critical role in vendor selection. forward-thinking cas teams should take a cue from these finance teams and broaden their service offerings to help clients be more successful. 

more donny shimamoto, cpa.citp, cgma | more cas | more cfo services

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how finance teams support vendor selection 

as shown in figure 1 below, more than 7 of 10 finance teams are involved in the final selection of vendors and products. many people often see finance’s involvement as just the final stamp of approval, but the research clearly shows that finance teams are involved throughout the purchasing process. 

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four reasons accountants struggle with selling

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businessman with head in hands

reframe your thinking.

by martin bissett
business development on a budget

let’s take a look at the last 20-plus years of my experience and my research as to where new clients come from in an accounting practice. i don’t think there are going to be too many shocks here.

more: think of it as service, not selling | eight questions for personal preparation | how to prepare for partnership | stop waiting for business to come to you | are you projecting confidence? | do you deliver on your website’s promises? | showing leadership through customer service | firm not thriving? five fixes | the real math behind the sales pipeline | five questions for grading prospects | be clear about your roi proposition | don’t let recurring fees kill your practice | two steps toward mastering selling | nine checkpoints before every prospect meeting
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

what i’ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.
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artificial intelligence: it’s a matter of time

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bar chart

what are you saving it for?

by 卡塔尔世界杯常规比赛时间 research

what is artificial intelligence good for? we still don’t know. we know it’s going to be good for a lot, but so far, we’re using it only for a little – just a taste of what’s to come.

more: ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

one major impact will be on that elusive infinite, time.

for one thing, ai’s going to save a lot of time. tasks that used to take hours or days will soon take mere seconds.

but is that a good thing or a bad thing?
read more →

new pacemaker powered by light, no batteries

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can science save lives with solar power?

by rick richardson
technology this week

pengju li and his colleagues at the university of chicago have created a wireless, ultrathin pacemaker that utilizes light similarly to a solar panel. because it conforms to the shape of the heart, its design reduces interference with the heart’s normal function while simultaneously eliminating the need for batteries. their findings, just released in nature, provide a novel strategy for heart pacing and other therapies requiring electrical stimulation.

more technology this week: microsoft patents an encryption system to block visual hacking | recently discovered antibiotic spares ’good’ bacteria | is nasa about to make air travel cheaper? | startup creates legolike brick that can store air pollution | ai displacing more jobs in banking than other sectors | your brain can store 10 times more than anyone thought | how many ev charging stations will we need? | google launches new private space feature | microsoft discovers a security flaw impacting android apps | what is an ai pc, and should i get one?
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medical devices called pacemakers are inserted into the body to control cardiac rhythms. they are comprised of battery-operated electrical circuits with leads that are fixed to the heart muscle to stimulate it. leads, however, can break and cause tissue damage. once implanted, the leads’ position cannot be altered, which restricts access to various cardiac areas. because they use stiff iron electrodes, pacemakers could also cause tissue injury when they are used to regulate arrhythmia or to restart the heart after surgery.
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desperate cfos are outsourcing accounting functions

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bar chart
25 percent of cfos will be looking for staff accountants. personiv

can cpa firms take advantage?

by 卡塔尔世界杯常规比赛时间 research

cpa firms have long been aware of the worsening talent shortage. fewer students are majoring in accountancy. fewer are pursuing cpa certification. and baby boomer leaders of accounting firms are retiring more often than ever.

more: does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk | are client services a fourth-rate priority? | revenues rising as pricing models evolve | 150 credit hours: helping or hindering? | can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms
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now financial leaders in the corporate sector are feeling the pinch. a survey issued by personnel agency personiv finds that 83 percent of senior corporate leaders recognize the accounting talent crunch, way up from 70 percent in 2022 and 63 percent in 2020. and 10 percent say the shortage is getting worse.

no surprise, then, that 90 percent of cfos who responded to the survey say they have outsourced at least some accounting functions.
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jobs outlook: strong and steady growth in hiring and earnings for u.s. accountants

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cornerstone study forecasts smooth advances in both employment and salaries for accountants through 2031

cornerstone studies by 卡塔尔世界杯常规比赛时间 research provide decision-makers with a strong, data-based set of sharp insights, useful reference points, and actionable intelligence.

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tax and accounting jobs and salaries show strength

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line chart
overall accounting profession employment hits a glitch.

hourly earnings fluctuate.

by beth bellor
卡塔尔世界杯常规比赛时间 research

despite a slowing increase in employment for the u.s. economy in general, the nation’s tax and accounting sector is improving on most fronts, marking more than four years of solid year-over-year gains.

more: new study: strong and steady growth for accountant jobs and salaries | more big firms shut their doors to new college grads | seven enticements to keep talent on board | payroll leads job gains in tax & accounting sector
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to be sure, tax and accounting employment nudged slightly down in july, according to the latest data available to 卡塔尔世界杯常规比赛时间 research. but it remains ahead of last year’s figures. and record highs are popping in key hiring segments, including staff, cpa firms and payroll services. is talk of staffing shortages overblown, or would growth be even stronger if more qualified candidates were available? read more →

what relevance means for staffing in accounting

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five young business people at work in an office setting.

seventeen ways to improve.

by marc rosenberg
cpa firm staff: managing your #1 asset

the business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game changers happening right before their eyes.

  • ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • a ceo of digital equipment corporation said he couldn’t imagine why people would want a computer in their own house.
  • it took the wright brothers five years to get the u.s. government to even talk to them about their invention.

more: how accounting staffing has changed
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in all fairness it’s extremely difficult, if not impossible, to anticipate and accept massive changes like these.
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