transform accounting by fighting fear and embracing change

smiling man facing camera while seated at table with four colleagues behind him

focus on actual risks, not artificial fear.

by donny c. shimamoto

series note: this article is part of a series of articles inspired by “joy, inc.”, written by richard sheridan, cofounder and ceo of menlo innovations. while his book is about the software industry, there are many direct analogies applicable to the accounting profession. we must #transformaccounting and bring joy back into the work we do to sustainably address our profession’s people crisis.

“fear is one of the biggest killers of joy,” says richard sheridan. this is viewed as so important by sheridan that he dedicates an entire chapter in his book to explaining why we must fight fear and embrace change. that’s how important these concepts are to create joy in a company.

more: tear down towers of knowledge to transform accounting
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accountants are often stereotyped as being afraid of change and behind the times, and even as killers of joy. but i will contend that we are ahead of many of the other major professions like doctors, lawyers and teachers. people also often stereotype our work as boring and mundane – not work that would bring joy to people. but all of us who have had successful careers as accountants, and other professionals who are a part of the accounting profession, know that we do very meaningful work that helps people prosper and communities thrive. we help bring joy to people’s lives.
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jean caragher: fire clients who don’t fit | accounting influencers

removing clients isn’t just about profitability—it’s a firm-wide morale booster.

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accounting influencers
with rob brown

with over 35 years of industry experience, jean caragher has witnessed the profession’s transformation, noting that marketing roles in accounting firms are now more strategic and influential than ever.

caragher describes her work at capstone marketing, where she serves as a fractional chief marketing officer for firms specializing in branding, content marketing, pricing, and client satisfaction strategies. “the foundation of marketing remains the same,” she explains, “but today, we have a wealth of digital tools and data to enhance how firms promote themselves.”

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more than 1 million erc claims still not processed

line and bar chart

fraud didn’t help, but it’s not to blame for all of the delays.

by 卡塔尔世界杯常规比赛时间 research

congress established the employee retention credit to help businesses survive the covid-19 pandemic. the program saved a lot of companies – as evidenced by today’s buoyant economy – but many employers filed fraudulent or otherwise ineligible claims.

how many? at one point, the irs said that tax professionals were estimating that 95 percent of claims that came to them were ineligible. the professionals blamed “promoters” who were aggressively pushing people to apply regardless of the rules.

more: art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | taxpayer advocate sees big improvements at irs
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in fairness to the employers claiming the tax credit, the rules were very nuanced, complex and hard to understand. while some of the claims were intentionally fraudulent, many were innocently ignorant of their ineligibility.
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hesitant about cas? you’re not alone

smiling businessman

fortunately, there are solutions.

by hitendra patil
client accounting services: the definitive success guide

why fall into the same trap that other firms have fallen into during their client accounting services journey? if you know what those traps are, you will save significant money and time in establishing your cas practice.

fortunately, the 卡塔尔世界杯常规比赛时间 cas survey identified which are the top five cas killers, for firms of different sizes, that the accounting profession has experienced.

more by hitendra patil
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before we discuss those, let us also look at the results of the cas survey that identified how many firms of different sizes are offering and not offering cas. the following figures show how many percent of survey respondents said they offer cas and don’t and what are their firm sizes:
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