150 hours revisited: the profession needs a facelift

what if pipeline issues aren’t related to education or experience but rather just image?

with steven sacks
the new fundamentals: thriving in disruption

while firms and accountants continue to lament staffing challenges and research continues into finding workable solutions for firms and finance teams of all sizes, one idea that is beginning to gain more traction has less to do with education versus experience and more to do with marketing.

david bergstein, cpa, citp, cgma, discussed the future of the profession, specifically the ongoing discourse surrounding the perceived necessity of a fifth year in accounting education.

more steve sacks: how do you value your most important asset? | which is better: a year of education or a year of experience? | sell service, not hours | private equity vs. the cpa firm partnership | cas or caas? getting clarity | fine-tuning the subscription fee modelwhen cyber-crime hits close to home | how to build a winning proposal | six ways to fix your firm agreement | the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
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bergstein challenged the conventional wisdom surrounding the 150-hour requirement for cpa eligibility, suggesting that the industry’s primary challenge lay not in the academic threshold but in the misperception of accounting as a lackluster career. “we’re beating a horse that’s almost dead,” he remarked, questioning the emphasis on extending education rather than redefining the profession’s image.

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manage knowledge as a marketing tool

young businessman thinking, software icons in thought cloud

what do we know when we say know?

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

the road to knowledge management, now well-traveled, seems to end with the science of acquiring and retrieving data. the end of that road, which was built mostly by the brilliance of computer scientists, stops where a clear understanding of the meaning of useful knowledge begins.

more: how to put target marketing into context | four things better than a company song | let’s lose the word ‘image’ | the risk in not understanding risk | what your marketing program can and can’t do | nine reasons that prospects say yes | how marketing evolved to 3.0 | accountants don’t sell soap. | why competition matters most
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but with the growth of knowledge management as a discipline in many aspects of professional practice, some definitions may help forge a new direction for knowledge management that not only move the subject to a new realm of discovery, but may help find ways to make knowledge more useful as a management and marketing tool. we now seem to know a lot about gathering data, and are learning to turn data into knowledge. knowledge must now be adapted to work for the firm, and especially for the firm’s marketers.
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eleven marketing strategies for smaller firms

man wearing glasses working in office at desktop computer, laptop off to sideyou probably haven’t used all of these.

by august j. aquila
price it right: how to value accounting services

small firm owners know they need to market, but they don’t always know which marketing activities they need to focus on. here are 11 strategies for increasing your client base that are easy to implement.

more: five keys to successful marketing | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | four ways to prepare for new business development
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1: get known in the marketplace

before you start marketing, you need to answer these two questions:

  • who are you?
  • what do you offer?

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five challenges of liquidating a business

help your clients anticipate and prepare.

by anthony glomski

my years of experience helping successful entrepreneurs, combined with my research and interviews with experts in the area of successful business exits, have helped me to identify five key financial challenges that must be addressed by entrepreneurs who are planning to cash out of their businesses.

more: why and how to stress test client plans | three questions for clients who want to manage their own wealth | five experts your wealth management team needs | your client’s instincts are wrong
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the objective is to help business owners make a smooth and successful transition from where they are today to where they want to be post-exit.
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staff need good pay and tlc

table of responses

they’re scarce. here’s how to keep them happy.

by 卡塔尔世界杯常规比赛时间 research

it’s no news to the accounting industry that staff and professionals are hard to find and hard to keep from wandering off to some other firm.

more: survey: accountants economic outlook brightens | the 7 categories of cybersecurity solutions firms need | understanding the full cost of a data breach | research: accounting pros cautiously optimistic about generative ai | how auditors can beat ai | why the u.s. must act now to protect our online privacy
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and the law of supply and demand hasn’t failed to rule, according to the global talent trends 2023 survey of the association of chartered certified accountants: scarce employees expect a good salary, good treatment and a chance to work outside the office.

identifying and dealing with these employees’ expectations is essential to a continuous and successful flow of business. the survey found five challenges to that flow.
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financial planning: beyond the numbers

young man looks in mirror, sees older version reflected back

strive for harmony between your present and future selves.

by rory henry, cfp, bfa
the holistic guide to wealth management.

when helping clients plan for retirement, exit their business or reach other major financial goals, we tend to default to the numbers. financial projections, spending needs, drawdown rates and risk tolerance are great navigational aids, but as lewis carroll wrote in alice in wonderland, “if you don’t know where you’re going any road will take you there.”

more rory henry: be the flywheel to increase revenue
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in the fast-evolving field of behavioral finance, research shows that understanding clients’ emotional relationship with money is just as important as the numbers. and a new approach is showing that getting in tune with our future selves is one of the best ways for clients and their advisors to plan for retirement.

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your cas engagement letter needs a reset option

even with the best definitions, scopes can change. here’s what to include.

by hitendra patil
client accounting services: the definitive success guide

“people think of us (accountants) as the compliance agents – the necessary evil.”

this sentence haunts me even today, after hearing it nearly 15 years ago from a multi-award-winning, highly experienced cpa.

perception!

more: structure insights as what-why-what | cas reports are better. here’s how. | is it time for your firm to outsource? | raise cas awareness among your clients | which clients are best for cas | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas | who is the professional?
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has the accounting profession’s brand been (predominantly) perceived as “compliance” only?

“we deal with the past. we do audits. and we deal with the present. we do taxes and books. future – is not our business.”
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understand your online marketing options

does your strategy include everything it should?

by penny breslin
it’s not just the numbers

the global pandemic significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.

more: digital marketing strategies level the playing field | it’s ok to have favorite clients | narrow your prospects by choosing a vertical | eight tasks to delegate today | ten questions for teamwork | build your team, then choose your clients | advisory services done your way | yes, you can be an outsourcer
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the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
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jason deshayes: what we’re doing isn’t working

create opportunities for others by getting out of the way.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

see the disruptors

the disruptors
with liz farr

by age 35, jason deshayes, cpa/pfs, cfp, cka, was already co-owner of a cpa firm in albuquerque. he “hit the magic shangri la that we’re all working for.” but it wasn’t right for him. he was bored with the long hours and felt he wasn’t growing. he wasn’t able to think about his firm the way he wanted to. so he and his partner sold their firm.

more podcasts and videos: heather satterley: you’ve got to meet people where they arebill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right pricesmarie green: your bad apples are ruining youmegan genest tarnow: hire for curiosity rather than complianceclayton oates: one way to keep clients for liferandy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

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today, he’s coo at cook wealth, a hybrid wealth management and tax firm. providing both types of services means that they don’t deal with “this weird thing, where the client’s in the middle, and they have to be the conduit for information going both ways.” he says that getting his cfp has “been so enriching.” deshayes added, “i love what i do, and it’s because i was willing to drop stuff so other people could learn the stuff i learned, and so i could do fun stuff.”  

click “play” to see: what jason deshayes talks about when he’s talking about a “forward-thinking enterprise.” (via wordclouds.com)

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hitendra patil named president of datamatics global f&a services

to drive the cpa and f&a outsourcing business globally.

by 卡塔尔世界杯常规比赛时间 research
via datamatics cpa

datamatics business solutions, inc., a mumbai-based global provider of outsourced accounting, bookkeeping, finance, tax preparation, audit & assurance, payroll and demand generation & data services, is naming hitendra patil as president of its global finance and accounting and cpa outsourcing services.

more hitendra patil: help your clients run their businesses better | set your processes apart in nine steps | five ways to overcome cas staffing challenges | think cas isn’t for your firm? | convince your firm of cas value | ten ways to tell a client is ready for cas | launch cas in just eight steps

see: client accounting services: the definitive success guide
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hitendra patil, a 卡塔尔世界杯常规比赛时间 contributor and a top 100 influencer in the accounting profession, will drive the cpa and f&a outsourcing business growth for dbs inc. the cpa business spans the united states, canada, united kingdom, ireland, australia and new zealand and is poised for customer growth in other key geographical markets.

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adrian hong: necessity can make you an expert

innovation insights: trial by fire may not be fun, but it can make you a pro.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegooglespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india), and boomplay (africa).

innovation insights
with donny shimamoto

center for accounting transformation

adrian hong’s journey into the realm of environmental, social, and governmental (esg) reporting has been nothing short of inspiring. as the founder of hong consulting, llc, his dedication to assisting companies with esg reporting stems from a rich tapestry of experiences, all pointing to one common thread – the desire to help.

center for accounting transformation
center for accounting transformation

more: blake oliver: why tax work yearns to be free |private equity explodes in u.k. | brannon poe: the status quo must go  |  accounting nerds, unlock your super powers  | private equity vs. the cpa firm partnershipthe fintech flood: accounting will never be the same  |  think small to think big with matt wilkinson | your sales tax headaches are only just beginning | when financial statements go extinct with corey schmidt  |  can geraldine carter save accountants from themselves? |  re-inventing accounting with tyler anderson |  turning client service into new revenue

see also: deloitte develops audit technology for smaller firms

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

after building a formidable reputation in auditing within public accounting and lending his skills to the financial accounting standards board for refining external taxonomy, life had other plans. hong returned to his roots in hawaii to steer the helm of his family’s venture, island plastic bags.

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