surveys & research

you, a virtual cfo? why not?

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accountants are perfect for the role and cas helps drive up the demand.

by hitendra patil
client accounting services: the definitive success guide

tom, a cpa, has always been a curious person. for over 15 years, his tax “practice” was doing well. during the tax season, he had no time to think. but, oblivious to himself, with each tax return, he was depositing new questions in his subconscious.

he is now a shared cfo of 12 companies. but he took up the cfo work accidentally.

how?

more: who is ready for client accounting services? | wants? needs? cas helps fill both | automation can be exciting in client accounting services | eight steps for better client accounting services | do you have the client accounting services mindset? | four ingredients to your cas ‘why’ | cas clients are ‘stickier’
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tom believed that it was his thinking power – armed with the cpa education, years of experience, and knowing which tools to use effectively to produce the impeccable tax returns – that could help him make a meaningful positive difference to clients’ businesses, and hence lives.
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better starting pay calls for a new revenue model

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young woman holding giant dollar sign in modern office

considering pe? beware focus on the next five years.

by michelle golden river
the rosenberg national survey of cpa firm statistics

pricing and talent are related. we’ll see another wave of fee increases as well as more firms feeling compelled to establish higher “minimum” fee thresholds. but these increases still won’t be enough. until firms earn a lot more revenue per person, they simply cannot pay enough to overcome starting salary gaps.

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

    • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
    • how would you assess the last 12 months? trends? observations? struggles?

more: business models continue to evolve | accounting firms must consider capital resources | artificial intelligence plays role in analytics, optimization | people development still a concern | tech anxiety paralyzing some accounting firms | solving staffing requires intention | as private equity closes in, firms seek new answers to staffing problems | next five years are critical for accounting firms | the new pipeline: outsourcing and offshoring
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

our would-be hires choose higher-paying professions like finance and tech, and who can blame them? to offer commensurate starting pay (and raise legacy salaries, accordingly), we must change our revenue model. our current 5-10 percent annual increases cannot get us there. we fell behind more than a decade ago and, at this pace, we’ll never catch up.
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generational differences can’t be ignored

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don’t stereotype, but don’t pretend all ages are the same, either.

by marc rosenberg
cpa firm staff: managing your #1 asset

“each generation imagines itself more intelligent than the one before it and wiser than the one that comes after it.” – george orwell

the following was written by scott steadman, who heads up jacksonville, fl-based steadman valuations and forensic accounting llc. read with caution: statements about the traits of an entire generation are, of course, generalizations that do not necessarily apply to every individual in the grouping.

more: surveying your staff: why and how | better communication = better retention | a better way to provide performance feedback | staff crave advancement and challenge | give the recognition your staff needs | make work flexibility work for everyone | what relevance means for staffing in accounting
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baby boomers (born 1946-1964)

early on, a strong economy and stable lifestyle made baby boomers generally optimistic about their future and the future of the united states. once known as idealistic dreamers, boomers were forced to focus on their economic future and real-world concerns over money and stability. in the movie “wall street,” when gordon gekko said “greed is good,” he was speaking to (and for) baby boomers.
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