focus on intentional growth

growing stacks of blocks with an arrow tracing upward

one conversation to be had: the distinction between advisors and consultants.

by carrie steffen
the rosenberg national survey of cpa firm statistics

two words come to mind: intentional growth. with leaders making some strategic moves around capacity i feel a general sense of interest in revisiting their strategy around growing the top line. i’m being asked to speak on growth, business development skills and go-to-market strategies more in the next 12 months than i have been in the last several years.

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

    • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
    • how would you assess the last 12 months? trends? observations? struggles?

more: accounting firms upshift to corporate model | tech anxiety paralyzing some accounting firms | what’s going to happen? lots, say consultants | growth and complacency must concern accounting firms this year | solving staffing requires intention | how accounting firms are handling the staff shortage | the future of fees | as private equity closes in, firms seek new answers to staffing problems | when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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have we finally turned a corner on talent challenges? maybe not entirely, but it is encouraging that owners are beginning to think again about investing in growing their businesses. for that majority that means deeper niching and greater focus on pursuing the right opportunities. i’m having a lot of conversations about how to turn down work.
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artificial intelligence may already be plateauing

man reading about chatgpt on computer screen

progress may be more incremental … while resource use continues to boom.

by rick richardson

according to a recent story from the information, openai’s next-generation orion model of chatgpt, which is both rumored and denied to be arriving before the end of the year, might not be everything that has been hailed when it does.

more on ai: thomson reuters brings al to audit solutions | ai displacing more jobs in banking than other sectors | what is an ai pc, and should i get one? | ai-engineered enzyme could be solution to plastic pollution | educators can benefit from new generative ai course | ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | chatgpt is getting humanlike memory
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according to the report, which quotes unnamed openai staff, the orion model has shown a “far smaller” improvement over its predecessor, gpt-4, than gpt-4 did over gpt-3. according to the same individuals, orion “isn’t reliably better than its predecessor (gpt-4) in handling certain tasks,” particularly coding applications, even though the new model is noticeably better at general language functions like creating emails or summarizing documents.
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greg adams: from finance to storytelling | the disruptors

accountants need to write their own stories.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

 

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the disruptors
with liz farr

greg adams believes that accountants’ work opportunities have long been underappreciated and misunderstood. when accountants at parties are asked what they do, adams explained that they always have to give the “but answer,” as in, “i’m an accountant, but i have a really cool job.” 

adams himself has spent time in australia and barbados and “had lots of adventures” during his time at kpmg.   

more podcasts and videos: jody padar: make radical changes now if you want to be relevant in 2030 | rebecca driscoll: amplify reach by helping other firm owners | rory henry: create the return on relationshipsmike maksymiw: be the leader you wish you hadterrell turner: build a solid business showing up as yourselfkelly mann: be the bull in the china shopalicia katz pollock: create a human-centric businessnancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles |

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his new book, green shade$, is an attempt to dispel the notion of accounting as limited to just tax or audit and to change the branding and image of accountants. a fan of jack reacher-type thrillers, adams wrote an accounting book that comes with a warning: “it has a little bit of violence in there and some sexual tension and but even has accounting equations.” the protagonist, dex mccord, jumps off a cliff while dodging bullets, but in his quest to solve the murder of an old accounting friend, he is “aided by at least 10 different types of accountants,” experts in transfer pricing to sec filings.   

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four steps to rebooting your practice

man in suit pushing a restart button

if it’s not everything you wanted, here’s how to turn things around.

by sandi leyva
the complete guide to marketing for tax & accounting firms

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more: get more referrals in five steps | is your practice leaking money? | boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

do you now have

  • clients you love,
  • a dream team,
  • the financial rewards you are comfortable with and
  • plenty of free time?

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