and five areas where innovation will produce significant results
by l. gary boomer
accounting firms generally are not who you think of when you mention “innovation,” yet many firms excel at innovation and there is a pattern to their success.
high performing firms continue, year after year, to experience measurable increases in productivity, by a margin of 6-to-1 over low-performing firms
no, you don’t own your clients.
by jason m. blumer, cpa/citp
founder, thriveal +cpa network
chief innovation officer, blumer & associates cpas
i’m learning a lot these days. for instance, i’ve learned the value of where my real assets are found.
an australian colleague said he doesn’t call his clients “his” anymore. that is, he has realized something that many of us in the business are slow to accept – your clients are not your property and you do not own them. ouch.
why do i believe this?
before we hit some practical aspects to this truth, 
let me discuss the deeper reasons for this new belief. with the accountancy revolution, i’m seeing that clients, or customers as i like to call them, have the freedom to make their own choices for their service providers. and i now believe this deeply.
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now that internet services provider godaddy has been sold for $2.25 billion, founder bob parsons is looking pretty smart.
so maybe it’s worth looking at the entrepreneurial, controversial parsons’ self-written “16 rules.” (by the way, after serving in vietnam, parson graduated with an accounting degree.)
1. get and stay out of your comfort zone. i believe that not much happens of any significance when we’re in our comfort zone. i hear people say, “but i’m concerned about security.” my response to that is simple: “security is for cadavers.”