make marketing more manageable

get the world’s best graphic template tools to create compelling designs.

by beth ziesenis
app of the week

most of us small business folks these days have to do our own marketing… and accounting…and dishwashing…

we’re responsible for a lot!

more apps of the week:  automate captions for videos | can’t read it now? save it for later | don’t lose precious memories: digitize old photos | track your mileage automatically | keep track of your subscriptions | capture testimonials to increase credibility | find an extra set of hands for time-consuming tasks | personalize communication and set yourself apart from competition | waiting to exhale (i.e., can april 19 hurry up?) |
see all: apps of the week here |
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when it comes to graphic design tools and templates, there are numerous options with hundreds of benefits. however, one platform stands above all the others, in my opinion.

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it takes a village to stop cybercrime

we’re all in this together.//www.g005e.com/2021/11/09/russian-solarwinds-hackers-at-it-again/

by donny shimamoto, cpa, citp, cgma
on cybersecurity for accountants
center for accounting transformation

i’ve been warning accountants about the treasure trove of taxpayer information they are entrusted with since 2014. that was the first year i spoke at an aicpa conference about it risk management and the need to self-assess information security risks. every year since then, via numerous conference sessions and webinars, i’ve taught both non-techie accountants and it professionals about the cybersecurity jargon, key threats, how to understand the risks, and how various types of administrative and technical controls help mitigate those risks.

more:  donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firmsstaff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

as quickly as cybersecurity practices mature, new threats, threat delivery vectors and other schemes arise. what many people don’t realize is that identity theft is a lucrative business. whether taxpayer identification (e.g., social security numbers), bank account information, credit card information or healthcare information—these records have value on the dark web. fraudsters will pay handsomely for this type of information.

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ai systems just for accounting in development

artist concept of an ai-based neuronwhat will bloomberg’s gpt ai built for finance mean for accountants?

by hitendra patil
rise of the aiccountants

bloomberg released a research paper detailing the development of bloomberggpt, a new large-scale generative artificial intelligence (ai) specifically trained on a wide range of financial data to support diverse natural language processing (nlp) tasks within the financial industry.

more: three ways a.i. will take shape in accounting | four ways to prepare for the ai era | seven ways ai could change accounting | who is better at accounting, ai or humans? | talent shortage: ai neither the cause nor the remedy | accounting profession to experience highest ai impact
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according to bloomberg, “the team pulled from this extensive archive of financial data to create a comprehensive 363 billion token dataset consisting of english financial documents. this data was augmented with a 345 billion token public dataset to create a large training corpus with over 700 billion tokens. using a portion of this training corpus, the team trained a 50-billion parameter decoder-only causal language model.”
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chatgpt passes cpa exam on second try

its average score was 85.1.

by rick richardson
technology this week

an improved and better-trained version of chatgpt took a simulated cpa test after an earlier failure and passed, similar to the roughly half of human applicants who fail on their first attempt. but does this trial suggest that chatgpt will soon compete for accounting positions?

more: smartwatch saves two lives | first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | chatgpt unlikely to replace accountants | cancer vaccine available by 2030? | four of today’s new technologies that will be tomorrow’s ‘norm’ | chatgpt spurs competition in different ways | chatgpt: what it is. why you need to know.
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“this calls into question the ‘competitive advantage’ of the human accountant relative to the machine. to our knowledge, for the first time, ai has performed as well as most human accountants on a real-world accounting task. this raises important questions of how machines and accountants will work together in the future,” the study’s authors said.
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smartwatch saves two lives

a watch that can detect trauma could get er help asap.

by rick richardson
technology this week

the health functions of the apple watch are in the news again and are said to have saved at least two lives – one in minnesota and one in ohio. the feature taking the spotlight was fall detection.

more: first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

apple watch user michael brodkorb was struck by a car in minnesota before it fled the scene. when he could not react, his apple watch used fall detection to identify the impact and called 911. “i was just shocked,” he said. “i mean, just the sheer force of what it’s like to get hit by a vehicle.”
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