tech and fintech

why your google ranking is about to tank

by

new algorithm could penalize older, slower sites.

by sandi leyva, cpa

i don’t know about you, but i would prefer to go through tax season without any interruptions, especially about marketing. but google doesn’t see it that way, and we have a significant search algorithm update hitting us in may 2021. if firms aren’t ready, they could see their search rankings, and correspondingly, prospects and future clients from website traffic, go way down.

more on small-firm growth strategies: seven tips to keep the clients you have | 12 ways to stress less this busy season | six ways to make your own history during women’s history month | ppp client fraud: how much risk is too much? | 3 ways to opt out of any downturn | how to lead in a crisis
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while google updates its search ranking algorithm on a daily basis, it generally announces big changes ahead of time. google’s may 2021 update will focus on “page experience,” which includes three metrics called core vitals as well as four additional page experience signals.

no one knows the exact algorithm that google uses to rank web pages in search results. experts say there are over 200 ranking factors to consider. the latest update is all about providing a better mobile experience for the user.

here’s what all that means in detail. read more →

avalara crush 2021: the new rules for tax tech

by

mcfarlane

ceo mcfarlane: “navigate the new rules that are defining global commerce as we know it.”

avalara, a leading provider of tax compliance automation for businesses of all sizes, today announced details of its keynotes and featured speakers for avalara crush virtual, its fifth annual tax conference, and industry gathering.

“this year, avalara crush is designed to help attendees navigate the new rules that are defining global commerce as we know it,” said scott mcfarlane, co-founder, and ceo of avalara. “we’ve assembled thought leaders and experts on the forefront of tax compliance to share their insights, views, and strategies for success. i’m confident that attendees will walk away with the knowledge and insights needed to tackle tax compliance and help ensure tax never stands in the way of opportunity.”

read more →