today's features

bissett bullet: never rely on tech to set your pricing

today’s bissett bullet: “technology designed to set pricing should be used as an aid, to sense-check a proposal and ensure that you are receiving fair remuneration for the value that you provide, not as a crutch because you don’t understand the mechanism of pricing.”

by martin bissett

if you rely on technology to set your pricing then you will get caught out if your prospect would like to progress but wants to pick and choose from your preset solutions. subordinating all of your thinking to the technology will leave you unable to adapt that package under pressure and puts you in danger of making a costly error.

today’s to-do:

if you are in the habit of relying on technology to calculate pricing, stop. use it only as a sense check from now on. if you have any proposals yet to be delivered, make sure you fully understand the value of each solution so that you can alter the package to reflect any requests from your prospective client, without any impact on profitability.

see more bissett bullets here

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walking violation: when showing your cpa gets you in trouble | arc

state boards, private equity, and outdated laws are forcing cpas to downplay the very credential that defines them.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

for many cpas, the three letters after their name are more than a credential—they’re a badge of honor. yet, a new wave of regulatory challenges and firm structures is calling into question when, where, and even if cpas are allowed to use the designation they worked so hard to earn.

more accounting arc: audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix it |your identity is not a liabilitywhat happens in vegas… gets reported on a tax returnburnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service

in the latest episode of accounting arc, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, dig into one of the most contentious issues facing the profession: restrictions on displaying the cpa license in alternative practice structures and across state lines. read more →

waga: storytelling drives recruiting | gear up for growth

connect to top talent with real experiences.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by the small office / home office cyber protection plan – learn more here

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in the latest episode of gear up for growth, powered by 卡塔尔世界杯常规比赛时间, jean caragher, president of capstone marketing, speaks with karen waga, chief marketing officer of wilkinguttenplan cpas & advisors, about the firm’s award-winning recruiting campaign, which resonated deeply with job seekers, employees, and peers across the profession.

more gear up for growth here. | more jean caragher hereget her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

waga says the campaign was built entirely on real employee experiences and candid storytelling, leveraging the firm’s flexible, people-first culture. the campaign offered a compelling and authentic view of life at wilkinguttenplan from summer fridays to paternity leave and personal caregiving.

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werner: when ethics trump client loyalty | quick tax tip

unreported income from prior years may trigger a circular 230 compliance issue that forces you to end the relationship.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
by penny breslin and damien greathead – see today’s special offer

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quick tax tip
with art werner
cpe today

in the latest quick tax tip from 卡塔尔世界杯常规比赛时间, tax guru art werner dives into a sticky — but all too familiar — scenario facing tax professionals: discovering a client’s unreported income years after the fact.

click here for more art werner

catch more art werner, wednesday, sept. 3, for tax rumors, episode 3, with cpa steve yoss, and hosted by 卡塔尔世界杯常规比赛时间’ rick telberg.

it begins innocently enough. a client brings in a form 1099-k — perhaps for the first time — showing payments received through online sales platforms. the conversation reveals that this “new” activity isn’t new at all. the client has been running an internet-based side business for years, but never disclosed it to their preparer.

“now you have a circular 230 problem,” werner warns.

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it’s time to toss timesheets

five reasons why.

by jody padar
radical pricing – by the radical cpa

when you measure time on timesheets, you are measuring a scarce commodity. there are only so many billable hours in a week.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

by measuring billable hours, you’re living in a world of scarcity. this is bound to affect your firm, both internally and externally.

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