are cpa firm retention tactics finally paying off?

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

staff turnover at cpa firms has fallen to its lowest level in years, signaling that the profession’s investments in culture, compensation and flexibility are paying dividends.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

the 2025 rosenberg map survey reports average professional staff turnover at 11.1 percent, down sharply from 18.8 percent in 2022 and the lowest since before the pandemic, marking a major shift after years of talent turbulence.

firms that struggled to recruit and retain staff during the labor shortages of 2021 and 2022 now report greater stability and stronger pipelines.

“this trend may reflect firms’ stronger retention strategies,” the survey notes. “lower turnover not only reduces recruitment and training costs, but also helps preserve institutional knowledge and maintain stronger client relationships.” read more →

productivity drives profitability as never before.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

after several years of steady gains in productivity, cpa firms are seeing a slight decline in revenue per person, suggesting firms are adding staff faster than they are growing revenue, even as hiring rebounds and turnover drops.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

according to the new 2025 rosenberg survey, the erosion in average revenue per full-time equivalent employee comes after consistent increases from 2020 through 2024. larger firms are still posting the highest efficiency levels. but the overall trend points to a mild dilution of productivity as practices rebuild teams and expand support infrastructure following years of lean staffing. read more →