marketing vs. selling: both must serve the client first

woman explaining financial brochure to manit comes down to what will best serve your clients.

by ed mendlowitz
how to build a stronger tax practice

there are differences between marketing and selling.

selling is a process whose goal is an actual order. marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.

more on marketing: adopt a marketing mindset

salespeople need immediate gratification. marketers take a long-term view.

both are necessary for successful growth.