discover how not selling produces better business.
by russ alan prince
your $5 million high-net-worth practice
selling is persuasion. it’s convincing someone – prospects and clients – that they should engage you for your services.
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as an accountant, you have a set of expertise and selling is about getting others to hire you for your expertise. however, a much more powerful way for you to grow your accounting practice is by not selling.
allow me to explain.
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