why you need a link-in-bio tool
get around limitations.
by sandi leyva
the complete guide to marketing for tax & accounting firms
marketing
what’s in a (domain) name? plenty
not knowing what you’re doing can cost you plenty.
by sandi leyva
the complete guide to marketing for tax & accounting firms
domain names are cheap compared to other marketing costs. they average $15 to $20 per year per domain. but if you register many domains, they can begin to add up. and if you switch domains, you could end up costing yourself far more than $15 in lost revenues if you don’t know what you are doing.
more:need leads? try a quiz|five emotional skills for entrepreneurs|transform your marketing with crm|five kinds of small thinking|five tests: how open are you to change?|maybe price isn’t the problem|the seven-step plan for marketing by spreadsheet
exclusively for pro members.log in hereor2022世界杯足球排名 today.
here are my thoughts and what’s possible with domain names, especially as they relate to search engine optimization at the macro level.
now’s the time to clean up your email list
you’ll engage more and spend less.
by sandi leyva
the complete guide to marketing for tax & accounting firms
hopefully, you are building a list of contacts who have given you permission to email them on a regular basis. this can be done via a newsletter opt-in, free report opt-in or simply a client list.
more:five kinds of small thinking|three questions for the new year|13 reasons to master consumption marketing|when to talk about fees|take a moment for appreciation|beyond compliance: what more you can provide|boost your cross-selling in two easy steps
as time goes on, your list will get larger, and many contacts with email addresses you collected years ago may stop interacting with you. as your list grows, you may be charged more to maintain a larger list size. as people stop opening your emails, it can affect the deliverability ofallof your emails.
these are the reasons why you should periodically clean your email list.
transform your marketing with crm
the right system can streamline client communications and simplify prospecting leads.
by sandi leyva
the complete guide to marketing for tax & accounting firms
a crm is a system that helps you centralize marketing and customer communications with clients and prospects. it stands for customer relationship management, and most of these systems are now in the cloud as web apps.
more:nine thoughts on self-marketing for the introvert|don’t let prospects fall through the cracks|five kinds of small thinking|three questions for the new year|13 reasons to master consumption marketing|when to talk about fees|take a moment for appreciation|beyond compliance: what more you can provide|boost your cross-selling in two easy steps
what crms do
it’s amazing what crms can do these days. as client contact points have grown over the last few decades beyond phone and fax, so have crms’ capabilities to unify client messaging. at the core level, all crms typically allow you to store customer and prospect contact data, such as name, address, company name, titles and so forth. most of them allow you to create custom fields to store things like type of entity, marriage or filing status, and what accounting software they use.
here’s where it starts to get fun.
nine thoughts on self-marketing for the introvert
are you afraid to put yourself out there?
by sandi leyva
the complete guide to marketing for tax & accounting firms
are you shy? do you consider yourself to be a private person? do you hate marketing because you feel exposed and prefer not to be the center of attention?
more:three questions for the new year|five lessons my clients taught me|how to fire a client|five tips for virtual team member happiness|boost your cross-selling in two easy steps|11 kinds of wealth
if so, you are not alone. but if you are also an entrepreneur or partner, you are probably sabotaging your marketing investment and you have a higher chance of your business failing (or suffering from low revenue).
what can you do? is there a way to attract clients and stay shy or private?
the answer is maybe. in any case, a mind shift needs to happen.
going viral: today’s top marketing strategies
when did you last optimize?
by penny breslin
it’s not just the numbers
the global pandemic has significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.
more:marketing? know your goals first|pick your favorite clients|keep the accountants focused on accounting|what do you want advisory services to be?|meet the new bos|why ai is not the enemy
the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
many turned to social media, producing more relevant content, increasing their paid ads budgets, and launching webinars and podcasts. digital marketing is here for good, and firms must embrace it to grow. whatever business goals you have, you can utilize several digital marketing strategies and platforms to achieve them and significantly impact the future of your practice or firm.
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why value pricing works
and how marketing fits in.
by bruce marcus
professional services marketing 3.0
we’ve seen accounting and law professionals learn to work as partners with marketers. typical proponents of this new form of marketing are accountants who have learned to think and act like marketers, accountants who have developed new kinds of accounting firms and new kinds of governance structures. it’s a system that in at least one aspect draws upon a product marketing practice – in that the marketers participate in designing aspects of accounting and law practice.
more:how marketing has evolved|accountants don’t sell soap.|why competition matters most|nine fundamentals for a healthy marketing culture in an accounting firm
editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
it’s a system in which accountants relate to clients in more constructive ways, and in dialogues rather than monologues. in accounting firms in which the barriers between partners and associates who are skilled and talented have eroded, and client service teams that not only serve clients better, but function as marketing instruments, by virtue of developing better ways of demonstrating the possibilities of extended service.
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testimonials: why and how
these pay off huge.
by sandi leyva
the complete guide to marketing for tax & accounting firms
a testimonial is a short written recommendation from a past or current client. most accountants i talk to hate testimonials and don’t use them. but here’s what they don’t realize: other people love them, and they really make a difference.
more small firm growth strategies:10 marketing materials you need|make direct mail work for you|write your way to expert status|make newsletters work for you|how to schedule social media content|the 5 c’s of successful websites|speaking: how, where and getting leads from it|the a-b-c’s of getting started with advisory services
exclusively for pro members.log in hereor2022世界杯足球排名 today.
if you don’t have any, a prospect could assume that you don’t have any clients either. get rid of that objection easily by posting testimonials so prospects know you’re not just starting out.
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