2021: you’ll never see ‘normal’ again

businessman putting a card with text "don't resist change, embrace it" in suit pocketfirms must continually adapt to new developments even as old issues linger.

by dan hood,
accounting today

the successful shift to remote work is probably the biggest change in 2020, and firms have a right to be pleased with how well they accomplished that, and with how well they’ve handled all the other challenges and changes that came along with the pandemic. the question is whether they’re prepared to continue to adapt.

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lots of firms (and lots of people in general) are assuming that this will all be over at some point, and we’ll go back to something we call “normal.” but the likelihood is that we won’t return to that “normal” – instead, we’ll move on to some other new state, and then we’ll move on again, and again.