business development and sales aren’t scary

…when you do it by the numbers.

by ty hendrickson
inovautus consulting

it’s well known throughout the accounting and advisory industry that business development and sales terrify accountants, who also are quick to say it’s not what they were trained to do.

the reality is number manipulation, which is what accountants do best, is the fundamental building block for sales.

once the framework of sales is broken down into a numbers game, it becomes fun and exciting – some would say almost easy.