make sure your differentiation is truly different

your firm’s processes can set you apart.

by hitendra patil
the definitive success guide to client accounting services

if you were to define in three sentences how your firm is different, what would those three sentences be? write them down.

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read those the next day and judge for yourself if your competitors can say the exact same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm’s growth aspirations.