battling cas cost pushback

hitendra patil cas q-and-a logowhat is the prospect unable to do on their own?

by hitendra patil
client accounting services: the definitive success guide

q: how do you convince a potential client that through cas you are adding value above the cost?  i always hear “it costs too much” or “we’ve been getting by without the added cost.”

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a: interestingly, the roots of this question are hidden in the value pricing realm.