practice development: it’s not rocket science

but that doesn’t make you a rocket scientist.

by bruce w. marcus/exclusive to 卡塔尔世界杯常规比赛时间
professional services marketing 3.0

whatever the management style – command-and-control or consensus – it’s not the same thing as being able to understand and then explain why marketing activities are essential for the growth of the firm.

top management support means inculcating into the firm the concept that in all professional activities, the client is at the core. top management support means more than acceptance of marketing – it means leadership.

more on marketing strategy for large and mid-size firms:nine fundamentals for a healthy marketing culture in an accounting firm|what accounting firms need to understand to grapple with radical change|six reasonable goals for cpa firm marketing|the tools of marketing are not a program – they are simply tools|is your marketing program really a program?|six metrics for marketing roi|how to formulate the right marketing goals for your firm|get real: 15 questions for achievable growth|if you don’t know where you’re going, how do you know how to get there?|eight tips for staying one step ahead of the competition (and maybe the client, too)|nine things we know for sure about how to grow an accounting firm |the cpa’s castle is crumbling

someone once said that if you’re smart enough to be an accountant, you’re smart enough to do your own marketing. sure. and you’re probably smart enough to be a nuclear physicist – but that doesn’t make you one.