romeo, juliet, google and client accounting services

silhouette of a woman smelling a rose against a sunsetnever tell them it’s “client accounting services.” here’s why.

by hitendra patil
client accounting services: the definitive success guide

i recently spoke with an experienced cpa who has been very keen to expand the firm’s client accounting services practice. i told her, “if your firm’s website and marketing material states you offer ‘client accounting services.’, you’d want to rewrite that content, like, immediately.”

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she was utterly puzzled and asked:

“but cas is vital for the future of accounting firms, and you wrote theprofession’s first book on cas, so why are you now saying so?”