why competition matters most

the tone of your marketing must follow.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. today we begin publishing some of the late expert’s evergreen work, which retains wisdom for the present.

more: bruce marcus | buy: professional services marketing 3.0

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the late lawyer and novelist louis auchincloss wrote so meticulously and vibrantly about life in the legal and social world in the early and mid-20th century. the legal profession was rigid and class-defined, with a caste system governed by strict ethical rules, a hierarchical structure with great distance between the levels of a firm from managing partner to the lowest clerks (whom we now call associates), and by both money and status in society. to preserve the integrity and probity of the profession, there was an aloofness – an elitism – that set lawyers apart from the rest of the working world.