easy apps for increasing client engagement with video

app of the week: here are the apps for that.

by beth ziesenis

like it or not, cpas are not necessarily known for creativity. however, you won’t need a degree in art to increase engagement with your brand online with video.

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an upcity report stated, “video content has emerged as one of the most effective ways to build trust and increase brand engagement,” and cited research stating 86% of people would like to see more types of video with 36% saying they’d most like to see more educational/explainer video style content. can you imagine creating videos for your clients and potential clients helping them understand complicated financial or tax concepts? game changer.