cas marketing is different. here’s how

you are always marketing the impact of your services.

hitendra patil cas q-and-a logo

by hitendra patil
the definitive success guide to client accounting services

have a cas question? get it answeredhere.

q:i always got new clients by word-of-mouth/referrals. i also do a bit of marketing. but with cas, i need to do more marketing because i do not have enough cas clients who can give me cas referrals. is cas marketing different than that for other types of services?

more cas:matching your tech to your cas clients|the tech stack you need for cas|yes, you have the staffing for cas|six steps to spreading cas awareness|finding profits in cas|

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a:peter drucker, the legend known as the father of management, celebrated by businessweek magazine as “the man who invented management,” said, “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. marketing and innovation produce results; all the rest are costs. marketing is the distinguishing, unique function of the business.”