start with proactive planning instead of reactive reporting.
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quick tax tip
with art werner
cpe today
as tax season winds down and the dust settles, many cpas are eager for a breather. but in the latest quick tax tip with art werner podcast, the seasoned tax educator offers a powerful—and timely—reminder: now is not the time to coast. instead, it’s the perfect opportunity to pivot from tax historian to tax strategist.
drawing on decades of experience and his trademark candor, werner explains how the very tax returns just filed can be the launchpad for a more impactful advisory relationship with clients. “what i would look at,” he begins, “is the tax return you just prepared—and use that as a script.”
the key, werner says, is helping clients understand that the disappointments in their bottom line often stem from how they engaged with their accountant. “they used me wrong,” he says, framing a common post-season conversation. “they treated me like the historian. you gave me the hand that was dealt.”
by the time most clients hand over their documents, options are limited, he notes. “there are a few things i can do during busy season that can maneuver, but for the most part… i can only report what happened last year.”
instead, werner proposes a forward-looking approach. beginning may 1—after a well-deserved week or two of rest—accountants should reach out with solutions, not summaries. “if you had done this, this, this, and this,” he suggests telling clients, “your bottom line would’ve looked a lot better.”
and that’s the pivot: “let’s create a strategy, and let’s put you on a plan,” he urges. “so when we come into my office next year with all this information, you’re going to love the bottom line—because we planned for it.”