here’s why pricing is so disruptive.
by jody padar
radical pricing – by the radical cpa
the familiar is always more comfortable than something new. shifting your pricing model is bound to be disruptive because the billable hour is what we know and have always known. it is the default billing model of every new firm. it’s comfortable, familiar, embedded in our dna and seems like the easiest billing solution.
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certainly, there are some pros to billing by the hour. profits remain relatively stable. if you work 40 hours, you know you’re going to bill and hopefully be paid for those 40 hours. there’s a clarity and certainty to it. but there are only so many hours in a week. by embracing the billable hour, you’re putting a profit ceiling on your firm.
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