gocke: operations overhaul doubles firm rev | it’s not just the numbers

structured operations freed partners to focus on clients and doubled revenue in six years.

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it’s not just the numbers
with penny breslin and damien greathead
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running a modern accounting firm requires more than technical expertise. partners must balance client relationships, business development, and administrative responsibilities, often leaving firms stretched thin.

in a recent episode of it’s not just the numbers, doug gocke, chief operations officer at a mid-sized california firm, describes how restructuring responsibilities and focusing on operations helped his firm double revenue in six years without significantly increasing staff or client count.

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gocke, who refers to his role as “chief of all trades,” said growth came from building teams before taking on new clients, creating clear accountability, and relentlessly reviewing procedures.